Everything about the methods, approaches, techniques, and processes used in market research. Traditional vs. new. What works? What doesn’t?
Technology is changing how we manage client relationships and deliver insights. Rebecca Brooks details how to find solutions that work for both sides.
As much as market research is described as a science, we must not lose sight of it as an art form too. Other artistic professions and experiences can provide vital insight into the principles of storytelling and design.
A recent webinar with CPG giant Nestlé highlights how the Nestlé team implemented an agile, sprint-based approach for innovation.
Decoding which consumer-led trends will last as opposed to which are doomed to a short shelf life is challenging. Jason Partridge shares tips on how to keep your head above water and still make the most of consumer-led trends.
Creating a digital platform to enable new research methodologies is a great way to easily onboard research participants. In this article, Emma and Nicholas provide tips on keeping the process simple and effective through design.
Take a glimpse inside the crystal ball, or rather into the world of predictive analytics. A useful guide to predictive modeling and analytics, along with three instructional videos for support.
In a fictional letter to her grandmother, Natacha Dagneaud explains the complex topic of artificial intelligence. She whittles the nuances of AI down to an understandable and enjoyable read - easy enough for even a grandmother.
Innovation starts with a solid team, but how do we get there? Amanda Hurlbutt details the importance of L&D programs to extend your team's abilities and to keep improving.
The act of uncovering consumer insights is a craft that includes a set of tool and techniques, which can be learned and used to develop your insight generation skills, but this craft is slowly getting lost, or worse delegated to machines.
A Promoter of NPS would contend that NPS is a simple pathway to customer centricity. However, simplicity is not a substitute for science. Longitudinal analysis of 30 data sets over seven years, revealed NPS was an inferior lead indicator of market share.