Everything about the methods, approaches, techniques, and processes used in market research. Traditional vs. new. What works? What doesn’t?
Anthropology has moved over into the business world, as ethnographic studies become popular for uncovering consumer insights. Ethnographic studies look to understand the reasoning behind consumer habits, not just how.
Striking a balance between respecting consumer privacy and providing a personalized experience is quite a challenge for the modern corporation. Learn how to utilize transparency to gain consumer trust and loyalty.
While there are great risks if we abandon the use of stat testing on marketing data, researchers need to be more thoughtful in its use. Joel Rubinson details the importance of stat testing and being cautious of misuse.
As third-party data begins to lose its competitive edge and cause issues with data privacy law compliance, first-party data becomes increasingly appealing. Declared data is taking a step into the spotlight as the preferred option for insights pros.
Retail Banking is still reeling from the financial crisis ten years ago, and regaining consumer trust is proving difficult. Through the utilization of customer-centricity, retail banking can help change its negative image.
With new developments in methodologies and tools, biometric research has become increasingly popularized. Through different biometric tools, researchers can measure participants' emotional reactions and better understand the decision-making process.
Premiumization has become widely accepted as a means of growth, but the process to implement the practice can be difficult. Learn the 4 strategies necessary to successfully use premiumization.
Engage stakeholders through capitalizing on the emotional connection to consumers, and gain support in projects more readily. The benefits of engaging stakeholders extend into commitments to and a deeper understanding of projects.
From AI to skills every researcher needs, the takeaways from ESOMAR Congress show a rising prevalence of predicted trends slowly becoming the norm. Glean the 5 takeaways from this year's Congress to become a stronger insights leader.
Maximize the value of customer interviews by getting your key stakeholders to buy-in from the beginning. Learn the strategies to get stakeholders invested and thinking about how to apply the insights from interviews.