Why Small Tweaks Don’t Always Equal Big Changes: A Tale of Two Selves
The measure of a good nudge is often lasting behavioral change.
The YOLO Market: How Young Adults Spend Money & What That Means for Brand Marketers
The millennial market and the shift towards instant gratification.
How to Avoid “Your Baby is Ugly” Syndrome
A list on handling constructive criticism during research.
Interview with IIeX Competition EU 2019 Winner Qualify by PY Insights
Lenny Murphy interviews Shruti Malani Krishnan.
System 3: The Next Frontier in Market Research
Consumer decision making does not just come down to rationalizing a purchase and working with a simple desire for the product.
Understanding Shopper Reality: The Role of Next Generation In-Context Research
Understanding the “shopper reality” for consumer insights.
Halve Your Analysis and Reporting Time!
Thursday, March 21,
4:00pm - 5:00pm ET
Discover how you could be halving your analysis time now!
Innovation vs. Disruption: Have You Future Proofed Your Career?
Future Proof Your Career
GRIT Top 50 Case Studies
Labatt: Why Every Marketer Should Be Rushing to Test Their Digital Ads
Labatt Breweries case study on testing digital content advertising.
Using the Power of the Crowd to Combat Loneliness and Isolation
Using in-depth, real-time community conversations for targeted insights.
Data Gurus Podcast
Jamin Brazil – Super Powers, Podcasting and Much More! | Ep. 053On this episode, fellow market research industry podcaster Jamin Brazil joins Sima Vasa. He shares the story behind his company, Happy Mark
Paul Neto – The Value of Blockchain in Market Research | Ep. 052On today’s episode, co-founder and CMO of Measure Protocol Paul Neto joins Sima Vasa. Together, they talk about the value blockchain play
More recently posted
Product Management: Do Squeaky Wheels Really Need the Grease?
Prioritization of issues with a product through customer feedback.
To Hear the Voice of the Customer, Your Systems Must Listen Like a Person
The rising ease of connectivity has made the need to listen greater.
Exciting Times for the Market Research Industry Ahead
Three themes are summarized about research transformation.