The Case for Developing a New Research Mindset
An interview on the necessity of change, with Larry Friedman, PhD.
Monthly Dose of Design: Data Storytelling for Market Researchers
How to effectively tell a data-based story.
Identity, Loyalty & Reflection: An American Analysis of a British Research Report
Self-reflection and empathy can bring consumer decisions to life and provide a rich understanding of the story our insights are telling.
Ten Ways to Stay HIPAA Compliant In Web-Enabled Market Research
A helpful set of guidelines to help in navigating research projects requiring HIPAA compliance.
You Didn’t Enter Consumer Insights to be a Project Manager: Here’s What You Should be Doing All Day
Return back to the passions that brought you to market research.
Consumer Trends Researchers Need to Know
Thursday, May 30,
2:00pm - 3:00pm ET
Understand how to best engage with your consumers; by devices, media, and data and exactly how they communicate.
What’s Missing from Customer Decision Journey Work?
Guide Comms Planning, Build CX, and Train AI tools off Human Decision Journeys.
GRIT Top 50 Case Studies
Using Video to Drive Human-Centric Decisions
LivingLens case study on using video to better understand consumers and improve engagement.
Transforming a Lifestyle Brand
Isobar Marketing Intelligence case study on increasing engagement of senior citizens for exercise company SilverSneakers.
Data Gurus Podcast
JD Deitch – Automation, APIs and More | Ep. 057Today, P2Sample’s Chief Revenue Officer JD Deitch joins Sima Vasa. They have a fascinating conversation about JD’s transition to revenue
Fiona Blades – Experiential Marketing | Ep. 056On today’s episode, the Founder and Chief Experience Officer of MESH Experience Fiona Blades sits with Sima Vasa. She shares how she lever
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