Microsoft & Voxpopme: Powering Successful Ad Campaigns with Agile Video Insights
Voxpopme & Microsoft identified most relatable influencers for ads
Why Your Brand Should Build an Ambassador Community
A network of brand ambassadors can have positive effects for brands
SAP & Qualtrics: What Were They Thinking?
SAP stuns markets after acquiring Qualtrics for $8 billion cash
5 Common Misconceptions of Agile Market Research
Exploring misconceptions of agile MR that prevent full adoption
Retailer Planning: Drowning in Data
Shoppers are too often left out of the conversation that determines the success for brand growth
How We Recruited for a Niche Study Rejected by Every Supplier
Sample size doesn't need to stand in the way of a research study
Enhancing Consumer Insights with Digital Tracking
Digital tracking is a win-win situation for both brands and consumers
Emotional Certainty or Hesitation? Different Applications of Response Time
Tuesday, November 20,
11:00am - 12:00pm ET
See real-life case studies of how response time can sharpen your insights.
The Symbiotic Intersection of Data Science, Analytics & Marketing Research
Tuesday, November 27,
12:00pm - 1:00pm ET
Hear how a combination of digital and physical location data can be leveraged to inform brand strategy.
GRIT Top 50 Case Studies
Beans To Brew: How Keurig Used Zappi to Add Value, Break Down Barriers, and Improve Their Bottom Line
Zappi enabled Keurig to release new products based on winning, customer-centric ideas
OdinText Helps Award-Winning Hospitals Optimize Processes and Drive Employee Engagement
OdinText leveraged employee feedback to present actionable ways to grow employee satisfaction
Data Gurus Podcast
Barry Jennings – The Evolution of Market Research at Microsoft | Ep. 038Barry Jennings handles the central market research team at Microsoft. On today’s episode, he speaks with Sima Vasa about how research is i
Patrick Comer – Perspectives on Data Collection | Ep. 037On today’s episode, Patrick Comer joins Sima Vasa. Patrick is the Founder and CEO of Lucid, a software company focused on delivering human
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