respondent experience

From Partners

Quick! You’ve Got Her Attention!

Surveys are competing against an unprecedented number of sophisticated digital experiences for consumer's attention. The key to winning this competition is to create a rewarding experience for respondents.

Ed Staples

To Be Truly Mobile-First in 2019, Consider Your Customers’ Micro-Moments

"Micro-moments" are more than a trend—it is a real opportunity to create engagement with customers.

Andrew Reid

Why We Need More Respect and Empathy in Market Research

The lack of respect and empathy researchers oftentimes show, and those who answer surveys adversely affects the quality of responses.

Rudly Raphael

Let’s Chat. It’s Time for Organic Conversations.

Mining data from social platforms where conversations are limitless allows businesses to gain better consumer understandings of highly active, engaged, ongoing communities.

Patricia Houston

Let’s Stop Talking About Mobile Surveys

Three forward-looking solutions to address the issue of sample quality in the insights industry.

JD Deitch

Why Respondents Don’t Like Participating In Research (And What We Can Do About It)

The newly released GRIT CPR (Consumer Participation in Research) study showed that the majority of the people who have willingly given up their time, often for little or no reward, are dissatisfied with their experience participating in research.

Leonard Murphy

The Tragic Tale of Research Participants

In parallel to the GRIT report, last year Research Now partnered with ESOMAR to conduct a uniquely expansive survey into the public perception of the market research industry.

Melanie Courtright

Time To Let Researchers Participate In Research

Excluding researchers from research looks more and more like an antiquated custom that doesn’t do anything positive for the industry and could in fact be doing damage. It’s time for a re-think.

Jackie Lorch

Updated! Everything You Ever Wanted To Know About Google Consumer Surveys

A compendium of 4 distinct interviews with the Google Consumer Surveys team; there is a ton of information here for everyone to enjoy! In fact, I have never know a company to be this open and engaged with their constituency (or competitors); it's pretty amazing.