Mining data from social platforms where conversations are limitless allows businesses to gain better consumer understandings of highly active, engaged, ongoing communities.
Three forward-looking solutions to address the issue of sample quality in the insights industry.
The newly released GRIT CPR (Consumer Participation in Research) study showed that the majority of the people who have willingly given up their time, often for little or no reward, are dissatisfied with their experience participating in research.
In parallel to the GRIT report, last year Research Now partnered with ESOMAR to conduct a uniquely expansive survey into the public perception of the market research industry.
Excluding researchers from research looks more and more like an antiquated custom that doesn’t do anything positive for the industry and could in fact be doing damage. It’s time for a re-think.
A compendium of 4 distinct interviews with the Google Consumer Surveys team; there is a ton of information here for everyone to enjoy! In fact, I have never know a company to be this open and engaged with their constituency (or competitors); it's pretty amazing.
