Archive: panel providers

Still More Dirty Little Secrets of Online Panels

Research Methodologies

Still More Dirty Little Secrets of Online Panels

Nearly half of your panel data is trash. Here is how to fix it.

Ron Sellers

Ron Sellers

Research Methodologies

Online Panels: The Black Sheep of Market Research: Part 2

Panel companies have the background, knowledge, tools and technologies that can help online market research be great again.

Adriana Rocha

Adriana Rocha

Founder & Chief Executive Officer at eCGlobal

Can Researchers Trust Online Access Panel Data?

Research Methodologies

Can Researchers Trust Online Access Panel Data?

12 “real respondents” were asked to give their honest views on market research. What they said was both fascinating and horrifying.

Edward Appleton

Edward Appleton

Director Global Marketing at Happy Thinking People

Insights Industry News

MR Disruption Continues: Barnes & Noble College Rolls Out Research Offering

Research platform from Barnes & Noble College now offers access and insights from network of more than 5 million U.S. college students.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Methodologies

Heal Thyself! When Will Market Research Get Serious About Sample Quality?

Sample quality from online panels is an issue everyone knows about but no one wants to address.

Allan Fromen

Allan Fromen

The Future of Panels: Five Investments Needed to Improve Participation and Reduce Bias

Research Methodologies

The Future of Panels: Five Investments Needed to Improve Participation and Reduce Bias

The only way panel companies can ensure future relevance is by thinking and investing like brands.

JD Deitch

JD Deitch

Chief Operations Officer at Cint

Online Research in 2020: Machines Will Take Your Surveys

Five trends in online sampling, and where they are headed in the future.

Ben Leet

Ben Leet

General Manager UK at YouGov

CEO Series

Interview With George Terhanian, CSO of Toluna

A deep interview on transformation in the insights industry with Group Chief Strategy Officer of Toluna, Dr. George Terhanian.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Technology (ResTech)

Google Consumer Surveys and Disintermediation: A Client Perspective

Google Consumer Surveys accomplishes what we’ve known we should be doing but had neither the resources nor motivation to pursue.

Jason Anderson

Jason Anderson

Owner at Datagame

Research Methodologies

Access Panel Recruitment: The Real Dirty Secret?

One contributor to the panel quality problem is panel recruitment. Laura Davies looks at the recruiting challenges faced by online panels.

Laura Davies

Laura Davies

Director of Strategy at Blackwater Technologies

Research Methodologies

More Dirty Little Secrets of Online Panel Research

Grey Matter Research returns with a follow-up to their 2009 study on online access panel quality.

Ron Sellers

Ron Sellers

DIY Research

When will Online Panel Providers Pitch Directly to Clients?

An article in the July 2011 issue of Research Live got me thinking about how much industry structures in MR could change in the coming years.

Edward Appleton

Edward Appleton

Director Global Marketing at Happy Thinking People

Research Methodologies

The Model Respondent Comes with the Model Provider

As providers, it is our responsibility to provide quality participants and enable clients to accurately identify good and bad respondents.

Sean Case

Sean Case