Archive: marketing insights

Mastering Insights Communications

Learn the key role of strategy in marketing, ensuring success by diagnosing needs, defining objectives, targeting audiences, and making intentional ch...

Advertising and Marketing Research

Overcome the industry-wide struggle of measuring ROI in experiential brand activations through three crucial pillars of testing and discrete norms.

Research Methodologies

Gain insights into the flaws of segmentation modeling and its impact on research companies' deliverables.

LevelUP Your Research

Discover the power of Moneyballing marketing and revolutionize your outcomes by leveraging math over judgment for superior results.

Focus on APAC

Discover the power of detailed descriptions in gaining interest, approval, and application from your target audience with expertise in the marketing w...

Gain & Retain®

Learn how to handle negative publicity and identify the best course of action for your business with our article on the 'passing concern' category.

Research Methodologies

We usually think of metaphors as simple poetic devices, but they actually influence our understanding of basic concepts. This article explores how mar...

LATAM

To continue our series on the artificial intelligence landscape in Latin America, as described by local experts, Ana Vanegas at Echo Market Research s...

LevelUP Your Research

Those in marketing analytics, research, and academia tend to view experiments as a gold standard.  Careful…test vs. control reads are hard work too. I...

Future List Honorees

Editor’s Note: The following interview features a Greenbook Future List honoree, Zach Hebert. The Greenbook Future List recognizes leadership, profess...

Future List Honorees

Editor’s Note: The following interview features a Greenbook Future List honoree, Brian Peterson. The Greenbook Future List recognizes leadership, prof...

Future List Honorees

Editor’s Note: The following interview features a Greenbook Future List honoree, Catherine Gauthier. The Greenbook Future List recognizes leadership, ...

Future List Honorees

Editor’s Note: The following interview features a Greenbook Future List honoree, Erin Sowell. The Greenbook Future List recognizes leadership, profess...

Gain & Retain®

In the past couple of years, bursting onto the marketers’ pop charts has been visual attention as it relates to audience measurement and more generall...

Research Methodologies

Editor’s Note: The Audience Impact and Intelligence team at Paramount Advertising consists of researchers, strategists, and analysts charged with work...

Behavioral Insights Academy

We all know that quickly building trust and credibility with your audience is essential to gain new customers, but with all the false advertising and ...

Research Methodologies

Editor’s Note: In this article, our UK-based author is discussing football, known as soccer in a few parts of the world. We hope calling this out help...

Gain & Retain®

First, a quick recap of Part One that focused on behavior. Emotion in marketing communication is pretty much universally regarded as a good thing.  Th...

Gain & Retain®

Time immemorial, the creative fraternity has been espousing the benefits of incorporating emotion into marketing communications.  Perhaps it can be tr...

Gain & Retain®

You would imagine that a lot has changed since I commenced my career four decades ago. Not everything has. Creative agency practices have been remarka...

Gain & Retain®

May I begin by recommending a marketing podcast entitled ‘Black T-Shirts’[i] that celebrates the intersection between creativity and marketing. The po...

Mastering Insights Communications

Differentiating between strategy and tactics for successful marketing.

Mastering Insights Communications

Identifying the common missteps when marketing your insights.

Developing tools to help brands increase their marketing value.

Mastering Insights Communications

How to mitigate the problem of data overload.

LevelUP Your Research

Seven busted myths that will lead to better marketing and research.

LevelUP Your Research

Why targeting ads should be prioritized over expanding their reach.

Gain & Retain®

The importance of your brand being considered good value for money.

Mastering Insights Communications

Drafting titles and subject lines that are genuinely engaging.

Mastering Insights Communications

Learn how to communicate effectively with the media.

Mastering Insights Communications

Integrate SEO into your communications strategy from the outset.

Research Methodologies

How can researchers turn TikToks into insight?

Executive Insights

Launch innovative tools that drive impact and ROI for global insights.