Archive: insight

Marlena Mattei, Consumer & Cultural Insights Senior Strategist, 2023 Future List Spotlight

Future List Honorees

Marlena Mattei, Consumer & Cultural Insights Senior Strategist, 2023 Future List Spotlight

Editor’s Note: The following interview features a Greenbook Future List honoree, Marlena Mattei. The Greenbook Future List recognizes leadership, prof...

Karen Lynch

Karen Lynch

Head of Content at Greenbook

GreenBook Announces Finalists for the 2023 Insight Innovation Competition

Greenbook Company News

GreenBook Announces Finalists for the 2023 Insight Innovation Competition

Early-stage startups to present at the IIEX North America, May 24th-25th NEW YORK, April 25, 2023 (GreenBook.org) — GreenBook, a leading global provid...

Greenbook

Greenbook

Scoot is Sprinting from San Francisco to Austin to Speak at IIEX North America

Insights Industry News

Scoot is Sprinting from San Francisco to Austin to Speak at IIEX North America

Along with over 100 other amazing speakers from companies like Nike, Adobe, Glassdoor, American Express, REI, Discover, McDonalds, Ford, PepsiCo, Meta...

Janet Standen

Janet Standen

Is your Market Research Technology Invisible?

Research Technology (ResTech)

Is your Market Research Technology Invisible?

When it comes to market research technology, you have a wide array of options – so many, in fact, that it can seem overwhelming. From platforms that h...

Michael Howard

Michael Howard

Head of Marketing at Infotools

IIEX APAC 2023 Speaker Interview with Subhra Bardhan of Kotak

Focus on APAC

IIEX APAC 2023 Speaker Interview with Subhra Bardhan of Kotak

Disclaimer: opinions represented here are personal and do not represent those of Kotak Mahindra Bank Limited. Question #1: Give us a brief peek into y...

Colin Wong

Colin Wong

Principal Consultant at Insights Heroes

IIEX APAC 2023 Speaker Interview with Bharati Dixit of HP

Focus on APAC

IIEX APAC 2023 Speaker Interview with Bharati Dixit of HP

Disclaimer: opinions represented here are personal and do not represent those of HP. Question #1: Give us a brief peek into your talk. What are the ke...

Colin Wong

Colin Wong

Principal Consultant at Insights Heroes

Insights Alchemy: Refining the Craft of Research
Natalie Pusch

Natalie Pusch

Senior Content Producer at Greenbook

IIEX APAC 2023 Speaker Interview with Muzayun Mukhtar of Google

Focus on APAC

IIEX APAC 2023 Speaker Interview with Muzayun Mukhtar of Google

Disclaimer: opinions represented here are personal and do not represent those of Google. Question #1: Give us a brief peek into your talk. What are th...

Colin Wong

Colin Wong

Principal Consultant at Insights Heroes

When to Rethink Your Insights Management Strategy

Knowledge Management

When to Rethink Your Insights Management Strategy

If a tree falls in a forest, does it make a sound? And if an insights team throws their research into a shared drive or email thread, does anybody see...

Madeline Jacobson

Madeline Jacobson

Senior Content Marketing Manager at Bloomfire

Decisions Over Decimals, Learning Intuition
Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

What to Make Of the Investment Activity in MRX?
Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Deconstructing Fandom: How to Broaden Your Playing Field
Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Order in Chaos, Foresight in Design
Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

7 Reasons Why Brands are Adopting Research Technology

Focus on APAC

7 Reasons Why Brands are Adopting Research Technology

Brands are turning to research tech to obtain consumer insights.

Sej Patel

Sej Patel

Country Director (ANZ) at Toluna

The Pursuit of Happiness

Insights Industry News

The Pursuit of Happiness

Applying positive psychology to your brand.

Emmanuel Probst

Emmanuel Probst

Global Lead, Brand Thought-Leadership at Ipsos