Archive: iiex

IIEX APAC 2025 explored AI-driven research, consumer segmentation, and product testing. Discover key takeaways shaping the future of market insights.

Marilyne Chew, IIEX APAC 2025 speaker, explores how fostering an innovation culture enhances customer experiences and drives business success.

Discover how Warisara (Cherry) Bergholdt leverages semiotics to unlock brand differentiation, enhance emotional connections, and drive strategic posit...

Join Monika Karamchandani at IIEX APAC 2025 to discover how storytelling transforms market research insights into compelling, actionable narratives.

Join Fiona Chan at IIEX APAC 2025 to explore overcoming survey pitfalls, leveraging diverse data, and driving impactful insights across global markets...

Discover key insights from IIEX Latin America 2024 in Miami, where global researchers gathered to connect and share knowledge. Explore the highlights ...

IIEX North America in Washington, D.C., Apr 30 - May 1, 2025 is the leading event for innovation, technology, and actionable strategies in the insight...

IIEX APAC 2024: Uncover the latest in AI integration with human involvement. Gain valuable insights on leveraging technology for meaningful market re...

Stay informed on acquisitions reshaping the industry. Explore the impacts on data quality and consumer insights, emphasizing AI and strategic partners...

Explore the emotional journey of customers in purchases, emphasizing empathy in brand interactions and the fusion of human experiences with data analy...

Explore Katherine Mendoza's vision of tailored consumer healthcare products through digital tools and AI integration.

Gain insights into consumer behavior and consumer strategies from Mai Marcelo. Explore her research innovation and holistic approach to industry chall...

Discover the power of regression-based analysis with Pratt Hetrakul at IIEX APAC. Explore the benefits of the Marketing Mix Model for advertisers.

Discover Val Pastrana's insights on market research and consumer behavior at IIEX APAC 2024 Speaker Interview, brought to you by Mondelēz Internationa...

Join the annual IIEX Behavior conference to explore the evolving world of consumer insights and harness the power of human connection in market resear...

I recently returned from the IIEX conference in Austin – and, wow – what a great experience for a few days. Only in Austin – and, yes, Austin can be…

Celebrating 10 years of professional market research collaboration, GreenBook hosted its annual IIEX North America Insights Innovation Exchange last w...

Along with over 100 other amazing speakers from companies like Nike, Adobe, Glassdoor, American Express, REI, Discover, McDonalds, Ford, PepsiCo, Meta...

There have been a few big inflection points of societal disruption driven by technology in the last 50 years: One was the introduction of the Internet...

Highlights and takeaways from IIEX Europe 2023 through a Mustard lens. For us here at Keen as Mustard, staying ahead of the curve on the latest techno...

Editor’s Note: Traveling home from IIEX Europe gave me ample time to read recaps of the event shared via LinkedIn. Thank you to everyone who took the ...

Editor’s Note: In the fall of 2023, GreenBook’s IIEX Health event took place in Philadelphia, bringing both useful and inspiration content to insights...

The IIEX Europe 2023 conference in Amsterdam is only two weeks away and it promises to be a feast of cutting-edge market research innovation. The conf...

Editor’s Note: In the fall of 2023, GreenBook’s IIEX Health event took place in Philadelphia, bringing both useful and inspiration content to insights...

We previously announced the milestone of our Insight Innovation Exchange (IIEX) conference series’ 10th anniversary, celebrating a decade of identifyi...

Disclaimer: opinions represented here are personal and do not represent those of HDFC Bank. Question #1: Give us a brief peek into your talk. What are...

Disclaimer: opinions represented here are personal and do not represent those of Kotak Mahindra Bank Limited. Question #1: Give us a brief peek into y...

Disclaimer: opinions represented here are personal and do not represent those of HP. Question #1: Give us a brief peek into your talk. What are the ke...

Editor’s Note: The following is a joint statement from Lukas Pospichal, GreenBook’s Managing Director, and Lenny Murphy, GreenBook’s Chief Advisor for...

Disclaimer: opinions represented here are personal and do not represent those of Google. Question #1: Give us a brief peek into your talk. What are th...

Annie Pettit’s favorite sessions and key takeaways from IIEX EU 2022.

Discussing the key themes & trends of IIEX North America 2022.

Our 5 most popular sessions from IIEX North America and what their popularity means for the future of insights.

from DIY to AI and reaching the emotional customer. What you need to remember from IIEX North America.

Get your team ready for a remote future.

Insight into how consumer behavior has changed during COVID-19.

A look into the potential long-term impact of working remotely.

A look into the future of the healthcare industry post-COVID-19.

Interview with Mike Page, CEO of Phebi.AI.

Your cheat sheet to IIeX Europe 2020.