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Dana Stanley
Greenbook’s Chief Revenue Officer
Archive: customer engagement
Natalie Pusch
Senior Content Producer at Greenbook
Behavioral Insights Academy
Using Behavioral Science to Build Elite Brand Equity
In today’s marketplace, many comparable products and services are often available, making it difficu...
The Data Story Coach
The “S” Word – Part 4 Craft your Connections
Editor’s Note: As part of our ongoing series diving into the world of sales, part four explores the power if preparation and how to craft your connect...
Simon Arrowsmith
Founder and Editor-in-Chief at Iambic Creative
The Data Story Coach
The “S” Word – Part 3: Know the Narrative
Editor’s Note: As part of our ongoing series diving into the world of sales, part three explores the three elements that help create effective selling...
Simon Arrowsmith
Founder and Editor-in-Chief at Iambic Creative
Consumer Behavior
Emmanuel Probst: Crafting Brand Image Like a Fine Cognac
Natalie Pusch
Senior Content Producer at Greenbook
Research Methodologies
The Effectiveness of Digital Marketing for Startups
If you have just launched a startup, congratulations! This is a great move, considering how opening a business can be challenging. Next comes an impor...
Naomi Cook
Freelance Writer at Self-Employed
Qualitative Research
Online Tools Democratize Qualitative Research, Boost Customer Closeness and Participation
The increasing shift to use of online research tools.
Jim Longo
Co Founder & Senior Vice President - Research Solutions at Discuss.io