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Data quality ensures accuracy and reliability of collected data. Privacy safeguards personal information from unauthorized access or misuse. Ethics in data involves responsible collection, storage, and use, prioritizing individuals' rights and well-being.
Explore data integration challenges and how to overcome them with proactive these strategies. Overcome data integration challenges and provide proacti...
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In the rapidly evolving fintech industry, marketing plays an indispensable role, not just as a promotional tool but as a crucial component of survival...
Partner Content
As the Senior Vice President of Jasper Colin, I have had the privilege of witnessing the rapid advancements that have reshaped the market research ind...
Editor’s Note: In this article, our UK-based author is discussing football, known as soccer in a few parts of the world. We hope calling this out help...
Editor’s Note: In the fall of 2022, GreenBook’s IIEX Health event took place in Philadelphia, bringing both useful and inspiration content to insights...
There have been a few big inflection points of societal disruption driven by technology in the last 50 years: One was the introduction of the Internet...
While data quality has been the topic of much discussion in the market research industry for the past few years, little effort has been made to object...
Today, businesses clearly understand the value of consumer centricity and are investing billions of dollars in data, analytics, neuroscience and tradi...
Corrupted data can defeat the missions that drive survey efforts. Bad data can lead executives to invest in the wrong expansion areas, marketing teams...
What do market research, data science, user experience, and customer experience all have in common? When insight experts are asked this question, they...
Standard Deviation 101 When it comes to aggregating market research, many of us are fairly familiar with mean, median, and mode. However, one lever de...
ChatGPT (GPT meaning “Generative Pre-trained Transformer”) is a chatbot launched by OpenAI in November 2022. It has quickly exploded in public awarene...
There’s no doubt that the more insights a business can get into its different customer segments – the more targeted and effective its marketing can be...
In the insights industry, experts have described 2022 as the Year of Data Quality. There is no doubt that it has been a hot topic of discussion and de...
Today’s consumers are overflowed with product choices, constantly pinging smartphones, and that pot of pasta that is about to boil over. It’s your lif...
Editor’s Note: Earlier this year, we had Linda Lomelino on our podcast to discuss how Walmart is now leveraging shopper data and serving commercial cu...
We, as humans, are making decisions every single day. While some are bigger than others, at each intersection we call upon all the information we have...
In 2011, neuroscientist T. Sigi Hale PhD was principal researcher (known in academia as principal investigator) leading a National Institute of Health...
Omnichannel personalization helps anticipate consumer needs and expectations. It leads to optimally satisfying those needs no matter when, where, or h...
It’s amazing what some people will do in order to make a buck-fifty. Two recent studies have brought to light how sophisticated panel fraud has become...
Market research is one of the critical elements of any business. Without it, your organization could fall and have to deal with various implications, ...
With statements like “solving problems from an end-user’s perspective at our core” who could possibly argue with the approaches espoused by design thi...
No matter what an organization specializes in, there are certain frustrations that show up across the board. One of the biggest is the amount of time ...
These days, it seems like you can’t buy anything without getting some sort of survey right after the fact. Surveys are powerful tools for gathering in...
Demand for insights about customer experience is more urgent than ever. Whether it’s in-depth strategic research led by insights professionals or cust...
Tech can help us achieve consumer and customer centricity in insights.
Clear communication of the ROI of insights and the benefits it brings.
Fraud mitigation techniques to reduce bots’ impact on data quality.
Four core questions to consider when choosing an AI insights platform.
The value of differentiating between non, never, and lapsed users.
The loss of the “human touch” in digital marketing – and its future.
Best practices to build and sustain a culture of insights-sharing.
Text data can offer invaluable insight into a company’s performance.
Seven tips for presenting innovative research to your client.
Comparing Gens Y & Z to help with your product development.
When does misrepresentation of statistical outcomes turn into fraud?
Harnessing feedback from employees to improve your insights engine.
How can you use virtual collaborative platforms in your insights work?
Microsoft’s “listening-based” approach to social media user research.
What synthesis is, why it’s important, and how to do it in MR.
The potential of live-streaming for online marketing.
How to improve your survey design.
Pharma market researchers must adapt to changing consumer desires.
How to optimize your insights program using AI.
Why should marketers be using behaviorally enhanced surveys?
Introducing “atomic research” and how it benefits market researchers.
Introducing conversational surveys, or conversational AI.
The variable often missing from ad effectiveness measurement surveys.
An interview with 2022 Future List honoree Katherine Duong (Target).
An interview with 2022 Future List honoree Sascha Eder (NewtonX).
Six steps towards connecting your NPS data with financial returns.
Diagnosing and solving the question of customer defection.
The Beta Distribution is key to estimating consumer preferences.
Applying a “Behavior First” approach to purchase intent.
Gamification, data collection, and the the Internet of Behavior (IoB).
The Swiss Cheese Model of Pandemic Defense applied to survey fraud.
The Beta distribution should be in every market researcher’s toolbox.
Examining consumer perception via sophisticated text analysis tech.
Incorporating AI and ML technology can create a more conversational, less transactional online survey experience.
How to build surveys that will improve data quality and reduce respondent burden.
The holy grail of creative testing – faster cheaper and better – has become an even more pressing need in the era of COVID-19. The pressure for speed ...
To successfully harness diversity in market research you need to be inclusive, sophisticated, and considered.
Estimating the likelihood of adoption and the relative importance of a choice attribute are two areas where findings from survey data can be misleadin...
Some marketing data science directly competes with traditional marketing research areas and many marketing researchers may wonder what the future hold...
Ensure high-quality outputs and well-executed qual research by utilizing some of these strategic pointers.
Writing strategic briefs, a guide from A to Z.
How we can incent and reward individuals for contributing to the data economy.
Here are some must-read tips to help you with good survey design, even if a template isn’t available.
Valuable data from social media is there for the taking but the sheer volume can be overwhelming.
Want to do more efficient research? Want better research reports from your team? Take a few lessons from a skilled cook’s philosophy.
Industry Insights from Partners
Partner Content
As the Senior Vice President of Jasper Colin, I have had the privilege of witnessing the rapid advancements that have reshaped the market research ind...
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