Competitive Intelligence

Competitive intelligence involves gathering and analyzing information about competitors to gain a strategic advantage. It helps businesses anticipate market shifts, make informed decisions, and stay ahead in the industry.

Online Market Research Tips for Beginners

Research Methodologies

Online Market Research Tips for Beginners

Market research is one of the critical elements of any business. Without it, your organization could fall and have to deal with various implications, ...

Oliver Morris

Oliver Morris

AI and Tech Writer at Plat.AI

Latest

Interview with John Dick, Founder and CEO of CivicScience

CEO Series

Interview with John Dick, Founder and CEO of CivicScience

Early stages of a new marketing ecosystem powered by personal data.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

‘Living’ Brands: Getting Macs and Avoiding Noids

Research Methodologies

‘Living’ Brands: Getting Macs and Avoiding Noids

In advertising, personification can say what words can’t.

James Forr

James Forr

Head of Insights at Olson Zaltman

The Rising Cost of Education Today

Executive Insights

The Rising Cost of Education Today

Are educational costs a barrier to entering the MR industry?

Rudly Raphael

Rudly Raphael

Founder & CEO at Eyes4Research

Classifying CX Initiatives – Part Two Competitive Parity

Gain & Retain®

Classifying CX Initiatives – Part Two Competitive Parity

Why you need to keep your offer contemporary to remain competitive.

Ken Roberts

Ken Roberts

Chief Innovation Officer at Forethought

Classifying CX Initiatives – Part One

Gain & Retain®

Classifying CX Initiatives – Part One

Do your CX initiatives focus on these three core areas?

Ken Roberts

Ken Roberts

Chief Innovation Officer at Forethought

5 Considerations When Switching Brand Tracking Providers

Brand Strategy

5 Considerations When Switching Brand Tracking Providers

When your business needs change, sometimes that means it’s time for your brand tracker to change as well.

Divya Shroff

Divya Shroff

Sr. Product Marketing Manager at SurveyMonkey

The Future of Work in Focus

Competitive Intelligence

The Future of Work in Focus

Americans resoundingly want a hybrid work model – and 40% will consider leaving their job if asked to return to offices full time.

Ron Ruffinott

Ron Ruffinott

VP, Head of Research Solutions at Toluna

One Journey, Three Paths: A Tale of Technology Adoption

Competitive Intelligence

One Journey, Three Paths: A Tale of Technology Adoption

Technology adoption is a journey and the vendor selection is simply the prologue.

Scott Litman

Scott Litman

Cofounder & Managing Partner at Lucy

Stop Ignoring Your Price Brand!

Gain & Retain®

Stop Ignoring Your Price Brand!

Stores with a strong price brand get price-checked less and enjoy larger basket sizes. Are you managing your price brand?

Ken Roberts

Ken Roberts

Chief Innovation Officer at Forethought

Get Ready Now For 2021 With These 5 Marketing & Sales Activities

Research Methodologies

Get Ready Now For 2021 With These 5 Marketing & Sales Activities

It isn’t too soon to do a little prep work, a little planning, and a little thinking about your insights goals and MRX plan for 2021.

Steve Henke

Steve Henke

What, Why, How, Who, Where: Competitive Intelligence

What, Why, How, Who, Where: Competitive Intelligence

How to leverage competitive intelligence into better marketing strategy.

Gemma Joyce

Gemma Joyce

Content Manager at Brandwatch

Should You Be Tracking Customer Insights?

Should You Be Tracking Customer Insights?

Consumer Insights 101. What are they and how do you use them?

Molly Purcell

Molly Purcell

Digital Marketing Specialist at GreenBook

Making the Journey – From Marketing Based Analytics to HR

Competitive Intelligence

Making the Journey – From Marketing Based Analytics to HR

Why HR and analytics are the perfect pair.

Michael Lieberman

Michael Lieberman

Founder & President at Multivariate Solutions

Setting Your (In)sights: Making the Competitive Advantage of Market Research Visible
Mark Hammer

Mark Hammer

CEO at Bloomfire

Insights Industry News

Will MR Follow the Path of Business Intelligence?

What can Market Researchers learn from Business Intelligence to gain more share of mind and market?

Steve August

Steve August

Competitive Intelligence

Business Intelligence and Analytics: Outshining Insights?

Insights are being repositioned, with potentially wide ranging consequences. Here’s my take.

Edward Appleton

Edward Appleton

Director Global Marketing at Happy Thinking People

Competitive Intelligence

Six 2013 New Year’s Resolutions For Marketing And Insights

This is the year to take action rather than talking about it. Here is my suggested list of practical and high priority initiatives.

Joel Rubinson

Joel Rubinson

President at Rubinson Partners Inc

Insights Industry News

The Ugly Duckling That Was Market Research

The definition of market research is expanding. MR is evolving from an ugly duckling to a beautiful swan.

Kevin Lonnie

Kevin Lonnie

Founder & CEO at KL Communications Inc

The First GreenBook/Research Access Webinar: Turning Big Data from a Headache to a Competitive Advantage

Dana Stanley of Research Access has written a brief on this inaugural webinar and I’ve reposted it below. The topic is “Turning Big Data from a Headac...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – September 19, 2011

Competitive Intelligence

What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – September 19, 2011

Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last week.

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

Help Bring MR To SXSW!

Competitive Intelligence

Help Bring MR To SXSW!

In conjunction with other forward-thinking research companies (BrainJuicer, Mesh Planning, and KL Communications) and an advertising agency (GSD&M), w...

John Williamson

John Williamson

Managing Partner at Casada USA

CEO Series

EFM Past & Future, Innovation & Star Trek: An Interview With Jeffrey Henning

Wrapping up my “newsmaker” interview series is a discussion with Jeffrey Henning, CMO of Affinnova. Jeffrey made news a while back when he left Vovici...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Interview with John Dick, Founder and CEO of CivicScience

CEO Series

Interview with John Dick, Founder and CEO of CivicScience

Early stages of a new marketing ecosystem powered by personal data.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

‘Living’ Brands: Getting Macs and Avoiding Noids

Research Methodologies

‘Living’ Brands: Getting Macs and Avoiding Noids

In advertising, personification can say what words can’t.

James Forr

James Forr

Head of Insights at Olson Zaltman

The Rising Cost of Education Today

Executive Insights

The Rising Cost of Education Today

Are educational costs a barrier to entering the MR industry?

Rudly Raphael

Rudly Raphael

Founder & CEO at Eyes4Research

Classifying CX Initiatives – Part Two Competitive Parity

Gain & Retain®

Classifying CX Initiatives – Part Two Competitive Parity

Why you need to keep your offer contemporary to remain competitive.

Ken Roberts

Ken Roberts

Chief Innovation Officer at Forethought

Classifying CX Initiatives – Part One

Gain & Retain®

Classifying CX Initiatives – Part One

Do your CX initiatives focus on these three core areas?

Ken Roberts

Ken Roberts

Chief Innovation Officer at Forethought

5 Considerations When Switching Brand Tracking Providers

Brand Strategy

5 Considerations When Switching Brand Tracking Providers

When your business needs change, sometimes that means it’s time for your brand tracker to change as well.

Divya Shroff

Divya Shroff

Sr. Product Marketing Manager at SurveyMonkey

The Future of Work in Focus

Competitive Intelligence

The Future of Work in Focus

Americans resoundingly want a hybrid work model – and 40% will consider leaving their job if asked to return to offices full time.

Ron Ruffinott

Ron Ruffinott

VP, Head of Research Solutions at Toluna

One Journey, Three Paths: A Tale of Technology Adoption

Competitive Intelligence

One Journey, Three Paths: A Tale of Technology Adoption

Technology adoption is a journey and the vendor selection is simply the prologue.

Scott Litman

Scott Litman

Cofounder & Managing Partner at Lucy

Stop Ignoring Your Price Brand!

Gain & Retain®

Stop Ignoring Your Price Brand!

Stores with a strong price brand get price-checked less and enjoy larger basket sizes. Are you managing your price brand?

Ken Roberts

Ken Roberts

Chief Innovation Officer at Forethought

Get Ready Now For 2021 With These 5 Marketing & Sales Activities

Research Methodologies

Get Ready Now For 2021 With These 5 Marketing & Sales Activities

It isn’t too soon to do a little prep work, a little planning, and a little thinking about your insights goals and MRX plan for 2021.

Steve Henke

Steve Henke

What, Why, How, Who, Where: Competitive Intelligence

What, Why, How, Who, Where: Competitive Intelligence

How to leverage competitive intelligence into better marketing strategy.

Gemma Joyce

Gemma Joyce

Content Manager at Brandwatch

Should You Be Tracking Customer Insights?

Should You Be Tracking Customer Insights?

Consumer Insights 101. What are they and how do you use them?

Molly Purcell

Molly Purcell

Digital Marketing Specialist at GreenBook

Making the Journey – From Marketing Based Analytics to HR

Competitive Intelligence

Making the Journey – From Marketing Based Analytics to HR

Why HR and analytics are the perfect pair.

Michael Lieberman

Michael Lieberman

Founder & President at Multivariate Solutions

Setting Your (In)sights: Making the Competitive Advantage of Market Research Visible
Mark Hammer

Mark Hammer

CEO at Bloomfire

Insights Industry News

Will MR Follow the Path of Business Intelligence?

What can Market Researchers learn from Business Intelligence to gain more share of mind and market?

Steve August

Steve August

Competitive Intelligence

Business Intelligence and Analytics: Outshining Insights?

Insights are being repositioned, with potentially wide ranging consequences. Here’s my take.

Edward Appleton

Edward Appleton

Director Global Marketing at Happy Thinking People

Competitive Intelligence

Six 2013 New Year’s Resolutions For Marketing And Insights

This is the year to take action rather than talking about it. Here is my suggested list of practical and high priority initiatives.

Joel Rubinson

Joel Rubinson

President at Rubinson Partners Inc

Insights Industry News

The Ugly Duckling That Was Market Research

The definition of market research is expanding. MR is evolving from an ugly duckling to a beautiful swan.

Kevin Lonnie

Kevin Lonnie

Founder & CEO at KL Communications Inc

The First GreenBook/Research Access Webinar: Turning Big Data from a Headache to a Competitive Advantage

Dana Stanley of Research Access has written a brief on this inaugural webinar and I’ve reposted it below. The topic is “Turning Big Data from a Headac...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – September 19, 2011

Competitive Intelligence

What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – September 19, 2011

Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last week.

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

Help Bring MR To SXSW!

Competitive Intelligence

Help Bring MR To SXSW!

In conjunction with other forward-thinking research companies (BrainJuicer, Mesh Planning, and KL Communications) and an advertising agency (GSD&M), w...

John Williamson

John Williamson

Managing Partner at Casada USA

CEO Series

EFM Past & Future, Innovation & Star Trek: An Interview With Jeffrey Henning

Wrapping up my “newsmaker” interview series is a discussion with Jeffrey Henning, CMO of Affinnova. Jeffrey made news a while back when he left Vovici...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

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