Few organizations have set up the equivalent of a BI system for insights. It is a complex exercise requiring coordination amongst internal departments, technology and panel providers and research agencies. The benefits are huge for organizations who create such systems.
I do think that BI, shopper insights and web analytics are in line to outshine Consumer Insights. It’s understandable in a world of ROI, measurement, operational excellence.
With new tools in consumer ideation and co-creation combined with lightning fast big data analytics, Market Research is evolving from an ugly duckling to a beautiful swan.
Of the 1,352 unique links shared on the Twitter #MRX hashtag community last week, here are the 10 most retweeted.