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Competitive intelligence involves gathering and analyzing information about competitors to gain a strategic advantage. It helps businesses anticipate market shifts, make informed decisions, and stay ahead in the industry.
Market research is one of the critical elements of any business. Without it, your organization could fall and have to deal with various implications, ...
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Early stages of a new marketing ecosystem powered by personal data.
In advertising, personification can say what words can’t.
Are educational costs a barrier to entering the MR industry?
Why you need to keep your offer contemporary to remain competitive.
Do your CX initiatives focus on these three core areas?
When your business needs change, sometimes that means it’s time for your brand tracker to change as well.
Americans resoundingly want a hybrid work model – and 40% will consider leaving their job if asked to return to offices full time.
Technology adoption is a journey and the vendor selection is simply the prologue.
Stores with a strong price brand get price-checked less and enjoy larger basket sizes. Are you managing your price brand?
It isn’t too soon to do a little prep work, a little planning, and a little thinking about your insights goals and MRX plan for 2021.
How to leverage competitive intelligence into better marketing strategy.
Consumer Insights 101. What are they and how do you use them?
Why HR and analytics are the perfect pair.
How to reinforce the importance and value of research.
What can Market Researchers learn from Business Intelligence to gain more share of mind and market?
Insights are being repositioned, with potentially wide ranging consequences. Here’s my take.
This is the year to take action rather than talking about it. Here is my suggested list of practical and high priority initiatives.
The definition of market research is expanding. MR is evolving from an ugly duckling to a beautiful swan.
Dana Stanley of Research Access has written a brief on this inaugural webinar and I’ve reposted it below. The topic is “Turning Big Data from a Headac...
Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last week.
In conjunction with other forward-thinking research companies (BrainJuicer, Mesh Planning, and KL Communications) and an advertising agency (GSD&M), w...
Wrapping up my “newsmaker” interview series is a discussion with Jeffrey Henning, CMO of Affinnova. Jeffrey made news a while back when he left Vovici...
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