Archive: audience measurement

The Art of Nurturing Consultative Talent: From Analyst to Strategic Advisor

Research Methodologies

The Art of Nurturing Consultative Talent: From Analyst to Strategic Advisor

Unlock the potential of analysts by turning them into consultative detectives that understand client motivations and can adapt to diverse audiences.

Vittorio Raimondi

Vittorio Raimondi

Managing Director at Foresight Strategy

The Difference between Segments and Audiences

LevelUP Your Research

The Difference between Segments and Audiences

How to differentiate between a segment and an audience.

Joel Rubinson

Joel Rubinson

President at Rubinson Partners Inc

Talking the Language of the C-Suite

Talking the Language of the C-Suite

Best KPI to measure and communicate and maximise impact?

Robert Beatus

Robert Beatus

Head of R&D at Nepa

5 Ways To Optimize Your DIY Surveys To Reduce Respondent Dropout

DIY Research

5 Ways To Optimize Your DIY Surveys To Reduce Respondent Dropout

Optimize DIY surveys to make them more effective and strengthen data.

Steve Wigmore

Steve Wigmore

Director of Agile Solutions, Profiles Division at Kantar

Why You Should Keep Your Brand KPIs Simple

Research Methodologies

Why You Should Keep Your Brand KPIs Simple

The benefits of using a single metric to measure brand development.

Robert Beatus

Robert Beatus

Head of R&D at Nepa

Comparing Twitter Commentary From the UK and US On Harry and Meghan’s Interview

Comparing Twitter Commentary From the UK and US On Harry and Meghan’s Interview

US and UK viewers had very different opinions on the Oprah interview.

Michaela Kilgallen

Michaela Kilgallen

Content Marketing Coordinator at Relative Insight

Coke vs Pepsi: Modern Day Cola Wars

Coke vs Pepsi: Modern Day Cola Wars

It’s 2021 and the Cola Wars are back!

Catherine Gutierrez

Catherine Gutierrez

VP of Marketing at MFour

Visualising Consumer Segmentations

Visualising Consumer Segmentations

How to use interpretive visualisation to enhance consumer segmentation

Emma Galvin

Emma Galvin

Creative Designer at Northstar Research

Representative Intelligence

CEO Series

Representative Intelligence

Generating insights in minutes by using AI in online conversations

Gary Ellis

Gary Ellis

Co-Founder & COO at Remesh

Research Technology (ResTech)

Measurement Is Falling Short In A Cross-media World

Are you preparing for the day when your main media measurement approaches will completely break down in a cross-media world?

Joel Rubinson

Joel Rubinson

President at Rubinson Partners Inc

Research Methodologies

#ARFAM8 : How ESPN is moving the chains upfield with cross-platform measurement

An interview with Glenn Enoch of ESPN on a cross-platform research initiative that measures media consumption across multiple platforms.

Joel Rubinson

Joel Rubinson

President at Rubinson Partners Inc

Research Methodologies

#ARFAM8 : Measurement issues from the CEO perspective

Two CEOS speak at ARFAM about their experience with media measurement.

David Brudenell

David Brudenell

Managing Director at Eclipx Group

Research Technology (ResTech)

#ARFAM8 : A Path to a Multi-Platform Solution

A synopsis of the ARFAM presentation on Project Blueprint; a proposed measurement platform across TV, Radio, PC, Smartphone and Tablet.

David Brudenell

David Brudenell

Managing Director at Eclipx Group

Interviewing The New ARF President: Changing Media Habits & Rules For Brand Building

On June 10th and 11th, The ARF will hold its Audience Measurement conference in NYC. To fully grasp the Sea Change that we are facing and why this eve...

Joel Rubinson

Joel Rubinson

President at Rubinson Partners Inc

Research Methodologies

Audience Measurement In An Age Of Chaos

Audience measurement has never been easy, but over the last decade or so the complexity of it has reached absurdist proportions.

Tom Ewing

Tom Ewing

Research Technology (ResTech)

#reThink13: Cross Platform Measurement – From Custom Project to Standard Practice

Artie Bulgrin provided an update on what ESPN is doing in the field of cross-platform measurement at reThink13.

Jonathan Ewert

Jonathan Ewert

Chief Executive Officer - Wellesley Information Services / President / Chief Research Officer at Catalyst Investors