SIS INTERNATIONAL RESEARCH: NYC FOCUS GROUP FACILITY
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Insights That Work

Insights: advertising testing

Game On: Explicit & Implicit Impact of Advertising in Mobile Games

[Insights That Work - Case Study] LRW conducted mobile gaming advertising testing for Telaria to determine that mobile gaming is a successful platform for brand building ads.

Joan Cassidy

Are You Still Testing Ads When It’s Too Late?

[Big Ideas Series] Market Research focuses today on testing ads and providing cues on what to do better next time. Often this is too late. Wouldn’t it be better to inform marketing and creatives about evidence before any creative work had been produced?

Frank Buckler

Undertone & System1 Prove Emotion Drives Digital Profit

[Insights That Work - Case Study] System1 applies behavioral science to digital ad testing for Undertone: Emotional response directly predicts ad profitability, and to a greater degree: the more people feel, the more people buy.

Jocelyn Simon