[Insights That Work - Case Study] LRW conducted mobile gaming advertising testing for Telaria to determine that mobile gaming is a successful platform for brand building ads.
[Big Ideas Series] Market Research focuses today on testing ads and providing cues on what to do better next time. Often this is too late. Wouldn’t it be better to inform marketing and creatives about evidence before any creative work had been produced?
[Insights That Work - Case Study] System1 applies behavioral science to digital ad testing for Undertone: Emotional response directly predicts ad profitability, and to a greater degree: the more people feel, the more people buy.
