Manage your listing
Follow a step-by-step guide with online chat support to create or manage your listing.
Community
Let’s talk
Dana Stanley
Greenbook’s Chief Revenue Officer
Categories
November 20, 2015
The 10 Things Researchers Should Be Thankful for this Holiday
Adam Rossow shares 10 things we as researchers should be thankful for this holiday.
by Adam Rossow
0
By Adam Rossow
When we’re drowning in data or working on the eighth version of a guide it can be hard to remember how lucky we are to be in the insights field. But now it’s that time of year – time to reflect and appreciate. As members of the research community we’re all grateful for our clients, colleagues, and the opportunities we have to make an impact. But there’s still a lot we take for granted. As a reminder of all that we have going for us, here are 10 things we as researchers should be thankful for this holiday.
- We should be thankful that companies have yet to figure out Big Data, which means researchers can still claim to have the secret formula to make it all come together.
- We should be thankful that selfies are now socially acceptable making respondent photo uploads all the rage.
- We should be thankful that big brands still don’t know it all and their actions often remind everyone why a little research always helps.
- We should be thankful that marketers are always scrambling to figure out how to engage customers on the latest “game-changing social platform”. Yes marketers, we’re happy to run a study to see what people want from brands on SnapFaceChat8.
- We should be thankful that we’re smart enough to compete in the insights space with a Jeopardy dominating super-computer from the future.
- We should be thankful that many brands think they need to figure out how to incorporate “On Fleek,” “DadBod,” and “Bae” into their lexicon.
- We should be thankful that we don’t need those intimidatingly smart neuroscientists to tell us how people really feel any more. Self-reporting is back and better than ever….
- We should be thankful that seemingly every retailer is hopping on the “lets close on Black Friday” bandwagon. One less actual shopping day, one more survey taking on shopping day.
- We should be thankful that Gen Z is on the scene, meaning now only 75% of our work week is dedicated to understanding the mystical millennial.
- We should be thankful that Data Science is somehow sexy and we’re all a little cooler to be even loosely associated with it.
Happy Thanksgiving from your thankful friends at iModerate.
Disclaimer
The views, opinions, data, and methodologies expressed above are those of the contributor(s) and do not necessarily reflect or represent the official policies, positions, or beliefs of Greenbook.
Comments
Comments are moderated to ensure respect towards the author and to prevent spam or self-promotion. Your comment may be edited, rejected, or approved based on these criteria. By commenting, you accept these terms and take responsibility for your contributions.
More from Adam Rossow
Research Methodologies
When it Comes to Political Research, the Answers Aren’t Always in the Data Book
In the political arena, it’s just as important to know how strongly voters feel about a message, how it truly impacts them, and what feelings it evoke...
Adam Rossow
Marketing Consultant at Benenson Strategy Group
Research Methodologies
Product Innovation: The Basics
In regard to value and functionality: What does it do and what’s it worth to consumers? We recommend concept testing early and often.
Adam Rossow
Marketing Consultant at Benenson Strategy Group
Research Methodologies
Going Big with Qualitative Market Research
Qualitative research has long had perceived drawbacks of scaling. With advances in sampling, outreach platforms, and text analytics, this is changing....
Adam Rossow
Marketing Consultant at Benenson Strategy Group
Insights Industry News
20 Signs You’re A Market Researcher
A light-hearted list of the truths that typify the incomparable professionals who make up the greatest industry in the world.
Adam Rossow
Marketing Consultant at Benenson Strategy Group
ARTICLES
Top in Quantitative Research
Research Methodologies
Moving Away from a Narcissistic Market Research Model
Why are we still measuring brand loyalty? It isn’t something that naturally comes up with consumers, who rarely think about brand first, if at all. Ma...
Devora Rogers
Chief Strategy Officer at Alter Agents
Qualitative Research
The Stepping Stones of Innovation: Navigating Failure and Empathy with Carol Fitzgerald
Natalie Pusch
Senior Content Producer at Greenbook
Sign Up for
Updates
Get content that matters, written by top insights industry experts, delivered right to your inbox.
67k+ subscribers