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Dave McCaughan joins GreenBook as Strategic Advisor: Asia Pac

GreenBook is proud to announce that Dave McCaughan has been appointed to the role of Strategic Advisor, Asia Pac.

GreenBook, the premier platform for thought leadership and business connections in the marketing insights industry, is proud to announce that Dave McCaughan has been appointed to the role of Strategic Advisor, Asia Pac. In this role Dave will function in several important ways: as an ambassador for all GreenBook initiatives in the Asia Pacific region, as Chairman of the IIeX Asia Pac event, as a Regional Commenter for the GRIT report and as a member of the Global Advisory Council helping to define GreenBook’s evolving offerings for the global industry.

Lukas Pospichal, Managing Director of GreenBook, commented “Dave is a legend in the industry and one of the most influential thought leaders in the Asia Pacific region. There is no one better to help offer guidance on how GreenBook can best serve this all-important market and serve as an emissary as we develop the relationships needed to effectively help the industry grow there.”

Dave joins Ray Poynter as Strategic Advisor- Europe and Rafael Cespedes as Strategic Advisor – LatAm in similar roles and a growing list of Advisory Council members and global partners who work with GreenBook on bringing their leading platform to the world. Working closely with Leonard Murphy, Executive Editor of GreenBook this team is helping to redefine the industry for the 21st century.

Dave commented “I have been friends and collaborators with the GreenBook team for several years now and believe the platform they have built is an important part of the insights industry is Asia Pac. I’m thrilled to have the opportunity to play a more substantive role to help bring their vision to life here and on a global basis.”

Dave will be making his debut in his new role at the upcoming APRC conference and is already hard at work on working with the advisory council for the IIeX Asia Pac conference in Bangkok, Thailand in December.

About Dave McCaughan:

Currently based in Bangkok Dave has spent most of the last three decades in Asia Pacific leading strategy planning and in senior management roles with McCann, one of the world’s largest advertising and communication companies.

Dave joined McCann in 1986 in his native Sydney where he built the Strategic Planning function and subsequently since 1995 has been based in Bangkok, Hong Kong and Tokyo leading regional strategy and communication campaign development for clients including Coca-Cola , MasterCard, Nestle, Cathay Pacific, Sunstar, Hitachi, Johnson & Johnson and many others’.

Dave has talked at over 500 conferences globally and has been a regular columnist for journals like Advertising Age, Japan Close-Up, Research World. In 2016 he and co-host Kevin Gray began their audio podcast MR Realities.

In 2015 Dave initiated BIBLIOSEXUAL, a consultancy that brings together his long-term passion for understanding the interaction of people and media with brands and stories. He describes a bibliosexual as “someone who understands the relationship between form and content and that for different people one may be more relevant than the other”. In 2016 he joined as Chief Strategy Officer, a consultancy that works with SignificanceSystems and their machine learning platform to discover, explore and track narratives for brands and companies.


About GreenBook:

GreenBook connects marketers and market researchers with people, information, and ideas that generate results. Through research, events and training, blog, the talent marketplace and market research directory, GreenBook provides the learning and inspiration insights professionals need to succeed. GreenBook offers targeted marketing opportunities for providers of market research services. To learn more about how GreenBook can meet your insights and marketing needs, visit GreenBook Marketing Services online.

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