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The Role of Influence in MR: Who Has It, How Do You Get It, & Why Does It Matter?

 

OK, so this is an even bigger misquote poking fun of Sally Field’s Oscar speech, but it’s embedded in pop culture so…

Today Research Magazine and Dollywagon released their ranking of the 20 most influential tweeters in the #mrx community and I was humbled and honored to be ranked #1.

Yes, really. I couldn’t believe it either, but what are you gonna do?

No, I am not making this up! Here is the proof:

Rank	Handle	Full name	Bio
1.	@lennyism	Leonard Murphy	MR innovation junkie, blogger, pundit, speaker, consultant, C-suite executive, dad to 4 and proud uber-geek.	Follow
2.	@lovestats	Annie Pettit	Social Media Market Research | Surveys | Data Quality | Don’t touch my dessert | Author of The Listen Lady http://amzn.to/z2kRu	Follow
3.	@jhenning	Jeffrey Henning	Entrepreneur & blogger. Chief marketing officer of Affinnova. Enterprise Feedback Management pioneer. Market researcher. Proud father of 5.	Follow
4.	@tomderuyck	Tom De Ruyck	Head of Research Communities @InSites Consulting, President @BAQMaR and Prof. @IÉSEG & EMS – Tweeting about #mrx #mroc #cocreation – Fan of @mr_communities	Follow
5.	@raypoynter	Ray Poynter	Market Researcher, thought leadership consultant, and 2.0 fan, author of The Handbook of Online and Social Media Research	Follow
6.	@tomewing	Tom Ewing	Online culture specialist at BrainJuicer; Freakytrigger publisher; pop writer (Pitchfork, Guardian, &c); Dad; nerd; pubgoer.	Follow
7.	@tomhcanderson	Tom H C Anderson	Anderson Analytics (OdinText) CEO, Next Gen Market Researcher, Text Analytics Champion	Follow
8.	@danamstanley	Dana Stanley	VP of Marketing at Survey Analytics. Editor of ResearchAccess.com. Expert in market research, internet marketing and social media. Maine-iac. #mrx #marketing	Follow
9.	@kdnuggets	Gregory Piatetsky	KDnuggets Editor, data mining / analytics expert, KDD & SIGKDD co-founder, jogger, part-time philosopher, dad	Follow
10.	@oleandresen	Ole Andresen	Director, Product Management at Confirmit. Tweeting about technology & innovation, research – and other things that interest me. Views expressed are mine alone.	Follow
11.	@jonpuleston	Jon Puleston	Vice President Innovation GMI, specialising in the design & development of interactive surveys & online research innovation	Follow
12.	@sethgrimes	Seth Grimes	Help organizations find business value in enterprise data & online information as a consultant, industry analyst & writer. Organize @SentimentSymp, May 8, NYC	Follow
13.	@kristinluck	Kristin Luck	Muckraker. Entrepreneur. Decipher Brand Evangelist. Market research trends & tech expert. Founder of Women In Research. Dog mom. Avid outdoorswoman. Vegan.	Follow
14.	@benleet	Ben Leet	Sales Director at uSamp UK – one of the world’s fastest growing online panel and technology companies.	Follow
15.	@kristofdewulf	Kristof De Wulf	CEO @insites, former marketing professor @vlerick. Passionate about making ‘ordinary’ consumers create extraordinary value for companies.	Follow
16.	@bettyadamou	Betty Adamou	CEO & Founder of Research Through Gaming @RTG_Ltd & @PlayingToDrive. Author of The Future of Research Through Gaming http://bit.ly/envLxD. Art & design lover.	Follow
17.	@researchrocks	Kathryn Korostoff	Passionate about making market research useful, fascinated by technology, founder of Research Rockstar	Follow
18.	@data_nerd	Carla Gentry CSPO	Data Scientist, Data_Nerd Founder Analytical-Solution. What can your data do for you? Measure, Segment, Research and Data Analysis – keys for increasing ROI	Follow
19.	@webmetricsguru	Marshall Sponder	Social Media & Web Analyst, Blogger, Artist. Speaker, Consultant, and author of Social Media Analytics @smanalyticsbook. Advisory board @peekyou & @Integrasco	Follow
20.	@eliasveris	Elias Veris	Sr. R&D consultant InSites Consulting, interested in art, design, the web, #MRX and everything in between. Works on mobile (#mmrx), gamification and #StimaC.	Follow

Congrats to everyone on this list; they are certainly many of the folks that influence me on a daily basis. If you’re not following this brilliant group, you need to change that right now!

In case you missed it, this comes on the heels of a great visual analysis Dollywagon did of the #mrx twitterverse in February. You can find that here.

 

 

Next month Research and Dollywagon will produce a list of the Top 20 Client-side Tweeters which will be great to see as well!

All of this reminded me of a post I did a few weeks back on the nature and use of social influence which you can find here. For anyone who is wondering how to leverage social media for developing their own brand and influence this might give you some good tips to start with.

I also conducted a workshop for the New York AMA a while back on using social media for brand building; here is the deck via slideshare. Hopefully it will be useful to some of you as well.

All of this is important from a marketing perspective of course (and God knows the research industry needs help with that!), but it is also important to our clients. I had a conversation with the global head of research at one of the Big 3 Automakers earlier this week about the use of social media in research; understanding the role of influence, and engaging with social influencers was a key area of investigation for them. Remember, we are “Marketing” researchers; it’s incumbent on us to understand these dynamics, quantify them, and guide our clients on how to use them effectively for competitive advantage.  That is the point of our discipline, isn’t it? What better way to get there than learning firsthand how to use the same process?

Anyway, thanks to all of my colleagues, friends, followers, supporters, haters, and casual observers for trusting me with your time and energy. I really am honored and am glad that (at least some of ) you like me, you really like me!