Lindsay Cannon

Lindsay Cannon

Project Catalyzer at Ability to Engage

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This and That: The Conjunction Fallacy in Practice

This and That: The Conjunction Fallacy in Practice

Convincing consumers that a product meets multiple needs by relying on the human bias of conjunction fallacy

Lindsay Cannon

Lindsay Cannon

Project Catalyzer

Latest

Practice Makes Perfect?: U-Shaped Learning Curves

Research Methodologies

Practice Makes Perfect?: U-Shaped Learning Curves

How to pinpoint patterns in the consumer shipping experience and increase brand loyalty.

Lindsay Cannon

Lindsay Cannon

Project Catalyzer

Free Will: Two for the Price of One?

CEO Series

Free Will: Two for the Price of One?

Emphasizing free will in product campaigns garners a more ethical, altruistic consumer base

Lindsay Cannon

Lindsay Cannon

Project Catalyzer

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