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Explore the use of synthetic data to bridge the gap between sales and ad exposure data. Learn how it can enhance targeting and validate ad effectivene...
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Reevaluate marketing strategies and research approaches by challenging the Ehrenberg Bass Institute's claim on brand differentiation.
Learn how to increase measurement sensitivity with five principles of ad effectiveness measurement. Don't let flawed approaches hinder advertising suc...
How to differentiate between a segment and an audience.
Purchase intent questioning does not accurately mirror shopper choice.
Bringing attitudinal and behavioral perspectives together for predictive power.
Discover the power of Moneyballing marketing and revolutionize your outcomes by leveraging math over judgment for superior results.
I have had a number of consulting assignments through the years with a goal of improving a client’s brand tracker. You know the story…nothing moves a...
Joel Rubinson provides us with a framework on better understanding when you choose one over the other.
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