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Joe Radwich

Joe Radwich

Vice President & Partner at Isurus Market Research & Consulting

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Look Beyond Product for Drivers of B2B Satisfaction and Value

Research Methodologies

Look Beyond Product for Drivers of B2B Satisfaction and Value

The nuances of customer value in a B2B setting are explored and explained in a framework.

Joe Radwich

Joe Radwich

Vice President & Partner

May 29, 2019

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