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How to Live Up to the Modern Purpose of the Corporation

Research Methodologies

How to Live Up to the Modern Purpose of the Corporation

Aligning corporations with the community through CSR.

Jim Chastain

Jim Chastain

September 10, 2019

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I’m Done Talking to Consumers

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I’m Done Talking to Consumers

Brands would be better off if they stopped talking to consumers and instead listened to humans and their “Narrative Identity.”

Jim Chastain

Jim Chastain

May 17, 2017

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