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December 7, 2015
Welcome to the newest edition of the GreenBook Research Industry Trends Report for Q3-Q4 2015.
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Welcome to the newest edition of the GreenBook Research Industry Trends Report, the leading and most comprehensive survey of the market research industry. This report uses data collected in Q3-Q4 of 2015.
This edition of the report shines a bright light on the massive transformation taking place in the market research industry. We focus on unraveling the perceptions and implications of this radical change, while offering insight into the skills and technologies predicted to fuel the research industry of the future.
Highlights From This Edition
The infographic executive summary below adds more depth to these highlights, but the report itself is over 70 pages jam packed with insights, so download it here:
Want to dive deeper into the results? Join Ray Poynter, a panel of experts, and I on December 10th for a live webinar where we’ll discuss the key findings of the GRIT report and their implications on your business. Click here for more information and to sign up.
As always, we think you’ll find the report informative, provocative, and useful.
Enjoy!
Disclaimer
The views, opinions, data, and methodologies expressed above are those of the contributor(s) and do not necessarily reflect or represent the official policies, positions, or beliefs of Greenbook.
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