Research Now SSI: Scale Matters, Accuracy Matters, Confidence Matters
Shopper Intelligence

Where Do The New Ideas For Market Research Approaches Come From?

As part of the preparation for the Festival of NewMR, we are running a study looking at the different sources of inspiration that contribute to MR thinking and innovation. The study is being supported, programmed, and fielded by Festival Gold Sponsor Survey Analytics.

NewMR-398x120

 

GreenBook and NewMR have had a fantastic relationship for years now because the annual Festival of NewMR is simply one of the best thought leadership events in our industry. A whole week of various virtual events is simply a wonderful way to close out the year and if you are not planning to attend, you should consider changing your plans to do so.

One of the reasons we get along so well is due to to the spirit of experimentation that infuses The Festival, and today’s post is a great case-in-point. Ray Poynter and his team have developed a short survey (seriously, it took me 3 minutes) to understand where inspiration comes from in our industry.

To take the survey, click this link

It’s a great topic and I hope that you’ll take a few minutes to share your experience as well. Here is the scoop by Ray.

 

By Ray Poynter

As part of the preparation for the Festival of NewMR (2-6 December), we are running a study looking at the different sources of inspiration that contribute to market research thinking and innovation. The study is being supported, programmed, and fielded by Festival Gold Sponsor Survey Analytics.

What are the sources of market research inspiration?

This short survey has been sponsored and programmed by Survey Analytics, a Gold Sponsor of The Festival of NewMR 2013. The study looks into the places where market research draws its ideas and inspiration. The results will be presented at the Main Stage of the Festival and published via the NewMR website.

This study is purely about your opinions, there are no right and wrong answers, which is why there are no ‘don’t know’s. Nobody ‘knows’, we want opinions.

Following the discussion about the source of market research inspiration, we have launched our survey to investigate the sources of the ideas for new market research ideas and approaches.

To take the survey, click this link.

The project has been sponsored and facilitated by one of the Festival of NewMR’s Gold Sponsors, Survey Analytics, who will present the results at the Festival of NewMR on December 4th.

To see the current status report for this project click this link or the image below.

SurveyResults1

Please share...

Join the conversation