We suggest that Big Data will enhance the reach of the survey research industry, not replace it.
Conducting segmentation studies using MaxDiff and Latent Class models represents a powerful combination of tools for marketing researchers.
Knowing the difference between Digital Natives & Digital Immigrants is a necessity for marketers and researchers.
Traditional consumer segmentation simply does not work that well because it is rarely very actionable. Here's how that can change.
An app that compiles the content from your Facebook profile and allows users to "Create and explore a visual archive of your social life".
There’s no blanket answer to what defines a Catholic, or a liberal, or most other subgroups. Labels are easy and definitions are challenging – but going simply by labels
A presentation at TMRE from IFC and Sachs Insights showed a very elegant and effective marriage of segmentation and ethnography