Is “System 1” & “System 2” Still Relevant for Consumer Insights?
Breakthroughs in cognitive science to transform consumer insights
Five Thought Provoking Take-Outs from IIeX Behaviour 2018
Missed IIeX Behaviour last week? Get caught up with this overview.
How Data Privacy is Evolving and What It Means for Brands
Consumer concerns are driving brands to prove trustworthiness
Survival of the Fittest: A Glance Into the Future of Market Research
The potential of insights by the adoption of digital methodologies for social listening
AI: Overhyped and Misunderstood: 10 Marketing Predictions on The Future of AI
MR industry leaders discuss emerging trends in AI and offer ideas for taking action
How AI Technology in Surveys is Revolutionizing Traditional Research
Thursday, June 7,
1:00pm - 2:00pm ET
Applying AI Technology to Open-Ended Responses
The Words Are Not Enough. How To Deal With Uncertain Attitudes That Influence Declarative Scores.
Tuesday, June 5,
12:00pm - 1:00pm ET
Discover how to identify consumers’ emotional certainty in online surveys to better predict behavior.
GRIT Top 50 Case Studies
Hey There Good Lookin’: Idea Screening for the Tinder Generation
Millennial-friendly insights tool for incorporating customer feedback into the innovation process
How Ricola Accelerated Concept Development for Successful Product Launch
Concept exploratory study & in-home use test for a successful Ricola product launch
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