How do research companies deliver actionable insights that contribute to client's business success? Be brokers of knowledge.
When do market researchers research themselves? Find out about Collaborata's new cost-sharing study to answer the question of how to sell corporate researchers.
GreenBook has been working to create an online marketplace for the insights industry. We're now launching the platform in beta and invite you to explore Savio - the marketplace where research buyers and experts connect, transact, and communicate, all within one application.
An excerpt from the most recent GRIT Report, including the "GRIT 50" ranking of the most innovative research suppliers.
At IIeX North America, a total of 37 organizations participated as Corporate Partners. These 37 partners selected 102 unique research suppliers to meet privately with at IIeX NA. What insights can we gain as an industry by analyzing those meetings?
The 21st edition of the GreenBook Research Industry Trends Report, using data collected in Q1 & Q2 of 2017, is available now! Included in the report is the “GRIT Top 50” rankings of research suppliers and buyers perceived to be most innovative in the industry.
The incentive program is an important aspect of successfully managing a panel. Having a strong loyalty program strategy can increase participant engagement and the lifetime value of the participant. Here are four key building blocks to a successful panel loyalty program.
Sarah Faulkner shares a few highlights from the most recent GRIT Report along with some color-commentary from her own experiences.
We'd like to invite you to participate in the Q1-Q2 2017 GreenBook Research Industry Trends (GRIT) Survey which helps us write the GRIT Report. This survey includes the popular GRIT 50 rankings of the most innovative research suppliers and research clients.
An analysis of the 154 private Corporate Partner meetings that took place at IIeX Europe this week and what that tells us about the commercial interests of research buyers.
