Ensure high-quality outputs and well-executed research by utilizing some of these strategic pointers.
Research does take time. Like any painting or book, every time you look or read it again you have a new perspective or learning. Speed is important but so is the process of learning and understanding.
Its time to rethink the role of surveys as a tool for building the brand relationship between a company and its customers.
The Net Promoter Score is most people's go-to measure for evaluating companies, brands, and business units. However, the standard way of computing the NPS is a bit of a pain.
The implications of the research studies used to criticize pie charts are greatly over-stated. And some are junk science.
Bias impacts ALL of us, not just voters and consumers, but also pollsters, researchers, and decision makers.
The Item Count method can be used to reduce the effects of social desirability distortion.
Very few companies and models actually take into account the customer profile when reporting out NPS Scores.
Most organizations across the market research industry have chosen cloud hosting for their survey data storage. But a core group are not prepared to jump to the cloud. Here are the four reasons this portion of the industry is sticking with in-house data hosting.
The recent US election landed a crushing blow to the research industry's credibility. So what's to be done?