Archive: online surveys

Research Methodologies

Online and offline surveys represent not just two different mediums of conducting market research but often also two different methodologies of admini...

Focus on APAC

The market research industry in the Asia Pacific region is undergoing an exciting transitional phase. It is steadily making a much-needed transition t...

LevelUP Your Research

Survey takers don’t mean to be tricksters but remember when someone clicks a link to take a survey their mind was almost certainly somewhere else vs. ...

Focus on APAC

Standardized survey-based concept test In an ever-evolving competitive landscape, new product development (NPD) plays a vital role to maintain a compa...

Research Methodologies

Have you ever wondered who your respondents are and what motivates them to devote their time to you? In the digital era of the research industry and t...

One of the areas that have been most affected by the covid pandemic is research and development. According to NCUB, the lockdown has impacted the rese...

Research Methodologies

Low response rates in online surveys threaten the validity of the data collected. This challenge can be effectively overcome by optimizing the invitat...

Research Methodologies

Market research is one of the critical elements of any business. Without it, your organization could fall and have to deal with various implications, ...

Insights Industry News

Way back in the ancient days of the early 2000’s during the first wave of research technology growth several platforms emerged that combined quant met...

Focus on APAC

The potential of digital humans to transform the survey experience.

Research Methodologies

How can we improve the sampling process itself?

Insights Industry News

Did Peloton mitigate brand damage after a poor product placement?

Business-to-Business (B2B) Market Research

Incentivize B2B survey respondents without sacrificing data quality.

Insights Industry News

Americans are cautiously optimistic about saying farewell to COVID-19.

Research Methodologies

Biometric behavioral research lab navigates COVID-19.

Research Methodologies

Mobile sample was the most significant innovation in the online sample industry 10 years ago.

Here are some must-read tips to help you with good survey design, even if a template isn’t available.

In 2020 we saw one thing finally prove true within the Market Research industry – the laws of supply and demand.

How to give customers what they need to make the best business decisions possible.

Origin CBI adopted automation for their consumer motivation profiling tool

Lucid and Morning Consult partnered to create a robust and agile brand reputation measurement tool

Research Methodologies

With all the current buzz topics in Market Research, it’s also important to focus on strong fundamentals including sample and data quality.

There have been many advancements in the evolutionary process of online survey technology and online sampling.

Ben Kaplan looks at three trends in marketing that companies should include in their plans for 2017.

Research Technology (ResTech)

Today’s online-overdosed reality may require us to complement online surveys with a step away from the web and back into the real world.

Research Methodologies

Because of the simplicity and efficiency of online surveys, the market is quickly becoming oversaturated. So are online surveys doomed?

Research Methodologies

As an industry, we need to take a hard stance on unwanted spam surveys. The reputation of the research practice depends on it.

Research Methodologies

Dynamic questions can improve the survey experience. Here are some common sense ways to avoid pitfalls when using dynamic questions.

Research Methodologies

When done right, data quality is an end-to-end monitoring and vigilance process, with initiatives and metrics all along the 5 Rs of sample.

Research Technology (ResTech)

Ahead of the IIeX Europe conference in Amsterdam, Phil Rance examines where market research is in technology adoption. Today: Mobile.

Google announced the next steps for their Google Consumer Surveys platform, with clear intent to own as much market share as possible.

Research Methodologies

As technological progress occurs at an increasingly rapid rate, we’re seeing creative destruction happen with alarming regularity.

Research Methodologies

Gamification has slowly been gaining traction in the market research space. What is the leading example of successful research gamification?

Research Technology (ResTech)

Google Consumer Surveys makes consumer researcher accessible to all through its fast, cheap, easy-to-use service.

Research Methodologies

Using sliders in online surveys may increase engagement, but also introduce bias.

Research Methodologies

Does Gamification actually move the perceptual goalposts with its brain-engaging techniques?

Research Methodologies

Remember that people have a life outside of sitting on their computers / iPads / iPhones and taking online surveys.

Research Technology (ResTech)

Vision Critical launches new Quick Reports analytical tool and Global Panels offering for their Sparq online research platform.

Research Technology (ResTech)

A look at three pioneering companies that are great examples of where market research/strategic business intelligence is moving towards.

Research Methodologies

If people were required to be licensed to launch a survey, it sure would prevent nasty “accidents” and lots of near misses.

Research Methodologies

What can you use piloting to do, and how do you go about piloting? Here are some tips and suggestions.

DIY technology platforms are creating cost, time, and data integration efficiencies and clients are flocking to them in droves.

Research Methodologies

Survey invites, much like online surveys, should be short, simple, and clear.