Learn about three technology trends that are changing the effectiveness of qualitative research and delivering actionable consumer insights.
We live in an age when research needs to be faster and cheaper without losing depth. This leads both clients and vendors to look for innovative approaches and tools to address these challenges.
As with every methodology, there are some potential challenges to overcome with online communities to ensure you generate strong results.
Recent reports of the death of the focus group have been greatly exaggerated. Jamin Brazil, CEO of FocusVision explains why the focus group is even more relevant today than it's ever been.
Online qualitative research is rapidly gaining in popularity, however, myths about it still abound. Katja Cahoon addresses some of these myths.
Here are three simple criteria to help you evaluate online qualitative vendors and find the right one for your needs.
Just as the GRIT Emerging Technology adoption rankings can be used to help gauge where investment dollars should be spent, I think this analysis of where client interest lies at IIeX is another vital data point to consider during the strategic planning process.
The lessons learned are pretty straightforward: Keep it simple. Pay attention to the basics of good research. Work with an online qual platform that is intuitive and user-friendly, and most importantly, is supported by seasoned consumer researchers.
Based on a recent InSites Consulting study among 735 participants of 11 ongoing Consumer Consulting Boards (also known as online research communities), we identified 3 steps to make your consumer collaboration a real success in the long run.
The principles that drive traditional ethnography are alive and well in the connected world.
