[Big Ideas Series] Insights professionals need to understand consumers biases to create deeper, more credible recommendations.
To understand consumers holistically, we must look at a variety of contexts with their corresponding behaviors, cognitions, and emotions, as well as overall values and goals
If given the right tools, bias can be overcome.
Bias impacts ALL of us, not just voters and consumers, but also pollsters, researchers, and decision makers.
The Item Count method can be used to reduce the effects of social desirability distortion.
Allan Fromen predicted a Trump presidency and out-forecasted all the experts. Or did he?
The recent US election landed a crushing blow to the research industry's credibility. So what's to be done?
The pace of technological change is breathtaking. It’s a fantastic time to be working in this space. We can, however, control our own actions. It is time for us to “walk the walk.” We need to follow the principles we espouse even if they are commercially inconvenient.
Questions that require value judgments or reporting beliefs are susceptible to bias because these are inherently subjective.
Recent results from the Reproducibility Project cast a pall of doubt on any study done by anyone in any field. What are the implications for Market Research?
