Ray Poynter

Ray Poynter

Managing Director at The Future Place

Ray is the founder of NewMR, Managing Director of The Future Place, author of The Handbook of Mobile Market Research and The Handbook of Online and Social Media Research, he is a content author for the University of Georgia's Principles of Marketing Research course, and was the independent consultant for the last four ESOMAR Global Pricing studies. Ray is a consultant to several companies and organizations, including his role at Vision Critical University. In 2015 Ray is also a visiting lecturer at Tokyo's Saitama University.

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Observational Data Has Problems. Are Researchers Aware of Them?

Research Methodologies

Observational Data Has Problems. Are Researchers Aware of Them?

Observational data is a tempting shortcut for insights but researchers must consider its potential shortfalls

Ray Poynter

Ray Poynter

Managing Director

Latest

The Statistics and Statistical Tools Used in Market Research

Research Technology (ResTech)

The Statistics and Statistical Tools Used in Market Research

Ray Poynter summarizes results from an August NewMR survey on statistics and statistical tools used by market researchers.

Ray Poynter

Ray Poynter

Managing Director

CEO Series

The Scientific Method: How Does it Relate to Insights and Market Research?

Ray Poynter discusses the scientific method and how it can be applied to the process of finding insights in commercial organizations.

Ray Poynter

Ray Poynter

Managing Director

Research Methodologies

Why Has Social Media Analytics Met With Limited Success In Market Research?

The strength of social media monitoring and listening is that it can answer questions you had not asked, perhaps had not even thought of. Its weakness...

Ray Poynter

Ray Poynter

Managing Director

Research Methodologies

The Benefits and Strengths of Social Media Research

Social Media Research has been around a while. So it is a good time to take stock of what it is offering and what it could be offering.

Ray Poynter

Ray Poynter

Managing Director

Research Methodologies

Are You Alienating Your Customers With Spam Surveys?

As an industry, we need to take a hard stance on unwanted spam surveys. The reputation of the research practice depends on it.

Ray Poynter

Ray Poynter

Managing Director

GRIT Business & Innovation Sneak Peek: Top 25 Most Innovative Client Companies

GRIT Business & Innovation Sneak Peek: Top 25 Most Innovative Client Companies

An exclusive sneak peek into the upcoming Business & Innovation edition of the GRIT Report, previously the Q1-Q2 edition.

Ray Poynter

Ray Poynter

Managing Director

Envisioning 2025: Five Technology Changes That Will Reshape Customer Intelligence

Technology-driven changes over the next ten years will be much bigger and the impact on your life, the lives of your friends and colleagues.

Ray Poynter

Ray Poynter

Managing Director

Empathy, Belonging and Authenticity: The Three Pillars of HX (Human Experience)

Research Methodologies

Empathy, Belonging and Authenticity: The Three Pillars of HX (Human Experience)

How to help clients develop a human-centric approach.

Ray Poynter

Ray Poynter

Managing Director

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