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Lucy Davison

Founder and Managing Director at Keen as Mustard Marketing

With over 30 years of international experience in B2B marketing communications and branding, Lucy is an award-winning expert in communicating insight. She founded Keen as Mustard Marketing in 2006 as the first specialist full-service agency working with data, technology, and insight companies. Before founding Mustard, Lucy was the global marketing director of Research International for seven years. As an MRX industry thought leader, she has written for the Financial Times, The Independent, and The Journal of Brand Management, among others.

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Mastering Insights Communications

Who is Kidding Who? Are You Really Customer-Centric?

Discover how to empower agencies and insights clients with effective communication and marketing strategies for market research success.

Lucy Davison

Founder and Managing Director

November 15, 2023

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Latest

Mastering Insights Communications

Maximizing Case Studies for Insights Success: A Step-by-Step Guide to Creating Effective Case Studies

Case studies and client stories are crucial components of any insight company’s marketing. They demonstrate your value and expertise, satisfy client c...

Lucy Davison

Founder and Managing Director

February 15, 2023

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Mastering Insights Communications

How Mustard Helped Transform Engagement with Insights at Coca-Cola

“They never, ever read the email” Sounds familiar? This was the number one challenge set to us by the head of insights at Coca-Cola Western Europe: to...

Lucy Davison

Founder and Managing Director

November 2, 2022

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