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Our industry is moving to a business model based on discovering elusive needles in the haystack.
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Trade orgs have to accept that they can’t simultaneously stand for change while also serving the current needs of their core base.
Co-Creation requires the agile research process, as the infusion of customer creativity needs to be parceled on an iterative basis.
As researchers, we need to guard against the lure of the obvious answer that often obscures the obvious truth.
Breaking Free From The Jaws of Mediocrity
The Buyer’s Perspective: Scholar Walter J. Ong once published a brilliant essay about the challenges of effective communication titled, The writer’s audience is always a fiction. I believe research and…
By Kevin Lonnie
See what market research techniques are expected to make news in 2018.
Kevin Lonnie shares his four tips towards successful customer co-creation.
The best option for successful product ideation lies in customer co-creation and not crowdsourcing.
Lessons learned from JC Penney when they ignored their customers and took it upon themselves to re-invent the JC Penney experience.
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