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My favorite presentation from the MRA’s Corporate Researcher Conference was “What the Hell is an Insight?” by Robert P. Moran.
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Reflecting on how we can improve survey design for respondents.
Pokémon Go has already changed the exercise habits of millions. How might Augmented Reality in general change consumer habits?
What is Agile Research? Jeffrey Henning breaks it down, gives examples, and ties it into football superstitions all in one post.
Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.
Given the diverse backgrounds of market researchers, there is a real need to continuously train.
Jeffrey Henning details the 10 most retweeted links shared using #mrx in 2015.
Will microfencing usher in a new wave of mobile market research, or will it be just another bomb at the box office?
Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last week.
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