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Dana Stanley
Greenbook’s Chief Revenue Officer
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Edward Appleton
Director Global Marketing at Happy Thinking People
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Insights Industry News
What Career Paths Can Market Researchers Aspire To?
What can Market Research do to attract top talent coming out of top universities? Part of that is providing attractive career paths.
Edward Appleton
Director Global Marketing
Latest
Research Methodologies
Can Researchers Trust Online Access Panel Data?
12 “real respondents” were asked to give their honest views on market research. What they said was both fascinating and horrifying.
Edward Appleton
Director Global Marketing
Insights Industry News
Embracing Change In MR – A Year End Perspective
The best way to prepare for change is to assume that what you are currently doing may not last as long as you think.
Edward Appleton
Director Global Marketing
Research Methodologies
Mobile Qualitative – How Does It Fit In The Research Toolkit?
Revelation is showing how technology can be used to help enrich and enhance a multi-modal qualitative research design.
Edward Appleton
Director Global Marketing
Research Methodologies
Siamack Salari on Market Research And Mobile Self-Ethnography
Mobile self-ethnography is clearly an area with massive potential, but also full of potential biases.
Edward Appleton
Director Global Marketing
CEO Series
Harvard Business Review – What do Opinion Leaders Think of Market Research?
Edward Appleton looks at what the Harvard Business Review is saying about the market research industry, and why we should worry.
Edward Appleton
Director Global Marketing
Insights Industry News
Is There a Difference Between Consumer Insights and Market Research?
Edward Appleton explores the difference between research and insights.
Edward Appleton
Director Global Marketing
A Renaissance of Qualitative Research
We’re witnessing not just a renaissance of qualitative research, we’re seeing a transformation.
Edward Appleton
Director Global Marketing
CEO Series
Mobile MR and Touchpoint Analysis – Conversation with Fiona Blades, CEO of MESH.
MESH is a relatively new but powerful player in the Research space. The company pioneered the use of mobile in touch-point analysis.
Edward Appleton
Director Global Marketing
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