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Michael Lewis’ new book, The Undoing Project, makes the important work of Daniel Kahneman and Amos Tversky accessible to non-wonks.
Regardless of your opinion on NPS, it is definitely a widely used metric and Satmetrix is certainly one of the leaders in that field.
The full transcript of a panel discussion webinar on “How Social Media, Localization, & Mobile are Redefining Marketing Insights.”
Nearly 200 videos and presentations from IIeX NA 2014 plus over 300 more from past events are now available to view for free on the web!
Join us for a special sneak peek at the Spring 2015 edition of the GreenBook Research Industry Trends (GRIT) Report.
Another session by session summary of MRMW Europe by Dana Stanley. If you couldn’t be there, this is almost the next best thing!
Dana Stanley gives a synopsis of the cutting edge sessions from Day 1 of Market Research in the Mobile World in Amsterdam.
Pew Research Center announced this week it is upping its sample to 75% mobile. It’s time for commercial research to adapt as well.
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