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What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – January 21, 2014


By Jeffrey Henning

Of the 1,923 unique links shared on #MRX in the past two week, here are 10 of the most retweeted.

  1. The top 10 global consumer trends for 2014 – Daphne Kasriel of Euromonitor has written a free white paper covering the top consumer trends worldwide: impulse buying, discount luxury appeal, bargain hunting, supporting sustainable brands, multigenerational homes, eating right, the struggle for work/life balance, app proliferation, social-media brand advocacy and critiques, and social-media photo sharing.
  2. Goodbye, marketing research – Kristof De Wulf of InSites Consulting asks, “How relevant is it to take a ‘marketing’ perspective in an environment which is increasingly dominated by individuals instead of segments? Is it still ok to rely on ad-hoc brain picking from samples that should be representative of markets? Is ‘research’ a good descriptor of what our clients are really looking for?”
  3. The secret about innovation – Tom H. C. Anderson of Anderson Analytics says the best innovations are kept secret.
  4. Heroes of market research: Ray Poynter – David Wiszniowski interviews Ray Poynter about NewMR and our industry’s challenges and opportunities.
  5. Looking for social media case studies – The MRS, IPA and Marketing Society are seeking case studies that demonstrate the value of social media market research. (Can’t wait to see the results!)
  6. Women are key drivers of economic growth – Infographic from Dell on role of women in the global economy.
  7. The cutting edge of consumer psychology – Quarterly summary from ESOMAR Research: did you know that popcorn interferes with the effectiveness of ads shown before movies?!
  8. NewMR’s Google Glass special – On Wednesday January 29th, NewMR will ask David Zakariaie of Glassic to look at the impact of Google Glass on the research industry. We assume he’s wearing rose-colored glasses.
  9. FeelMore 50 – Ad junkies can enjoy the BrainJuicer FeelMore list of the 50 most emotionally powerful ads.
  10. 15 unmet needs of client researchers & 17 companies rising to the challenge – Leonard Murphy shares the running results for the IIEX Europe contest.


Note: This list is ordered by the relative measure of each link’s influence in the first week it debuted. A link’s influence is a tally of the influence of each Twitter user who shared the link and tagged it #MRX.

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