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The Best Of New Market Research, Brought To Your Desk


By Ray Poynter

For the last three years the Festival of NewMR has been bringing the best of new market research thinking to a global audience through the platform of online webinars. This year the Festival is back for its fourth year, bigger and better, and free!

The Festival this year runs 2nd – 6th December, with the following events included:

The Training Day is on Monday 2nd December and brings together several of the authors of ESOMAR’s new book, Answers to Contemporary Market Research Questions, to provide introductions to a variety of topics, such as: Suz Allen and Stephen Paton giving the client-side view, Sue Bell talking about Qual, Pete Cape and Dirk Huisman looking at questionnaire design and quant research, Phyllis Macfarlane looking at B2B research, and Anouk Willems looking at research communities.

The Main Stage comprises five sessions, starting in Australia and finishing on the West Coast of USA. There are too many names to list here, but speakers include Annie Pettit from Research Now, John Kearon from BrainJuicer, Paul McDonald from Google, and Fiona Blades from MESH Planning. For those people who can’t listen live you will be able to register and access the recordings and slides from the sessions.

Panel discussion with Lenny Murphy. The week culminates, on the Friday, with a panel discussion chaired by Lenny Murphy (from media partner GreenBook) looking at “What’s hot in 2014?” []. Lenny’s panel will include: Simon Chadwick of Cambiar and Editor of ESOMAR’s Research Magazine, Roxana Strohmenger of Forrester Research, Ari Popper of SciFutures and Ray Poynter of Vision Critical University.

Whilst most other events concentrate on physical locations, such as ESOMAR’s Congress or the IIeX series of events, the Festival of NewMR is focused on making material accessible to a global online audience. One of the key benefits of the Festival’s online nature is that it is available to people who do not live near conference locations and who do not work for companies that are willing or able to send them to events.

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