What is the direction in which market research is developing and changing? What do we need to be paying attention to?
Design thinking might be considered linear, but it doesn’t have to be a straightjacket. Empathy doesn’t give consumers the power to dictate design. Design thinking isn’t about diluting great design, it’s about empowering great choices.
Determining the key design elements that make a research project recognisable and engaging.
From the colour of a dress to revolutions - anything and everything seems to 'go viral'. Is there a science behind the phenomenon? Is it at all possible to predict virality?
Fusing sophisticated predictive analytics capabilities with marketing research story-telling mastery to offer cogent and compelling conclusions.
The rise in behavioral science terms flooding into the market research community has been a blessing for some, and a curse for others. Identify and avoid these 5 lies told by behavioral science bandwagoners to avoid getting actionless insights.
Using emotive insights that focus on why different groups of consumers buy, can help improve marketing efficiency.
Pushing beyond the current research design framework that makes up the majority of online qual communities and introducing more creative ways to capture insights
[Monthly Dose of Design] How to use interpretive visualisation to enhance consumer segmentation and audience understanding.
As Asia grows rapidly, it’s consumer markets change rapidly too. Key consumer trends in Asia are discussed, along with how they affect consumer buying decisions.
Discussing the Big 5 personality model and how it can be used in market research