What is the direction in which market research is developing and changing? What do we need to be paying attention to?
Attitudinal reactions to new concepts many times don’t line up well with the real world. Crowdfunding your new idea to put consumers skin in the game is a new alternative.
Nike's risk in partnering with Colin Kaepernick for their newest ad campaign has proved worthwhile. There has been a positive response to the company's ability to take a bold stance on a divisive topic.
Convincing the consumer that dual benefits can be derived from a product using the conjunction fallacy. It starts with understanding the associations your consumer holds and crafting your message so that they perceive benefits in conjunction with each other.
Design thinking might be considered linear, but it doesn’t have to be a straightjacket. Empathy doesn’t give consumers the power to dictate design. Design thinking isn’t about diluting great design, it’s about empowering great choices.
Determining the key design elements that make a research project recognisable and engaging.
From the colour of a dress to revolutions - anything and everything seems to 'go viral'. Is there a science behind the phenomenon? Is it at all possible to predict virality?
Fusing sophisticated predictive analytics capabilities with marketing research story-telling mastery to offer cogent and compelling conclusions.
The rise in behavioral science terms flooding into the market research community has been a blessing for some, and a curse for others. Identify and avoid these 5 lies told by behavioral science bandwagoners to avoid getting actionless insights.
Using emotive insights that focus on why different groups of consumers buy, can help improve marketing efficiency.
Pushing beyond the current research design framework that makes up the majority of online qual communities and introducing more creative ways to capture insights