What is the direction in which market research is developing and changing? What do we need to be paying attention to?
A growing emphasis on consumers, brand growth and a range of new consumer insights methods have combined to make China the second largest consumer insights industry in Asia-Pacific.
As MR moves forward, it must realize that people control their interactions with brands, and as market researchers, we must tell their stories.
The most widely read blog posts of 2018 are discussed. Key themes related to changes and challenges in MR clearly emerge as topics of widespread interest.
The placement of your ads is paramount to its success and resonance with your audience.
Many factors need to be taken into account when creating online content that people will want to engage in, from frequency and consistency to keeping in mind characteristics that make up your audience.
Building a network of brand ambassadors can have far-reaching positive effects for brands, including building brand equity, brand advocacy, and even converting non-users.
What does it take to emotionally resonate with Gen Z consumers? Reach3's Leigh Admirand shares her takeaways from a recent study of Gen Z Fortnite players.
The most widely read blog posts (so far) of 2018 are discussed. Key themes related to changes and challenges in MR clearly emerge as topics of widespread interest.
Digital tracking allows for a win-win situation, enabling brands to effectively target consumers, and providing personalized and relevant experiences for consumers based on their own preferences.
Marketers need to change the way they display pack shots on mobile devices. Hero images do significantly better than traditional pack shots when tested with consumers.