What is the direction in which market research is developing and changing? What do we need to be paying attention to?
Building a network of brand ambassadors can have far-reaching positive effects for brands, including building brand equity, brand advocacy, and even converting non-users.
What does it take to emotionally resonate with Gen Z consumers? Reach3's Leigh Admirand shares her takeaways from a recent study of Gen Z Fortnite players.
The most widely read blog posts (so far) of 2018 are discussed. Key themes related to changes and challenges in MR clearly emerge as topics of widespread interest.
Digital tracking allows for a win-win situation, enabling brands to effectively target consumers, and providing personalized and relevant experiences for consumers based on their own preferences.
Marketers need to change the way they display pack shots on mobile devices. Hero images do significantly better than traditional pack shots when tested with consumers.
Attitudinal reactions to new concepts many times don’t line up well with the real world. Crowdfunding your new idea to put consumers skin in the game is a new alternative.
Nike's risk in partnering with Colin Kaepernick for their newest ad campaign has proved worthwhile. There has been a positive response to the company's ability to take a bold stance on a divisive topic.
Convincing the consumer that dual benefits can be derived from a product using the conjunction fallacy. It starts with understanding the associations your consumer holds and crafting your message so that they perceive benefits in conjunction with each other.
Design thinking might be considered linear, but it doesn’t have to be a straightjacket. Empathy doesn’t give consumers the power to dictate design. Design thinking isn’t about diluting great design, it’s about empowering great choices.
Determining the key design elements that make a research project recognisable and engaging.