What is the direction in which market research is developing and changing? What do we need to be paying attention to?
The most widely read blog posts (so far) of 2018 are discussed. Key themes related to changes and challenges in MR clearly emerge as topics of widespread interest.
Digital tracking allows for a win-win situation, enabling brands to effectively target consumers, and providing personalized and relevant experiences for consumers based on their own preferences.
Marketers need to change the way they display pack shots on mobile devices. Hero images do significantly better than traditional pack shots when tested with consumers.
Attitudinal reactions to new concepts many times don’t line up well with the real world. Crowdfunding your new idea to put consumers skin in the game is a new alternative.
Nike's risk in partnering with Colin Kaepernick for their newest ad campaign has proved worthwhile. There has been a positive response to the company's ability to take a bold stance on a divisive topic.
Convincing the consumer that dual benefits can be derived from a product using the conjunction fallacy. It starts with understanding the associations your consumer holds and crafting your message so that they perceive benefits in conjunction with each other.
Design thinking might be considered linear, but it doesn’t have to be a straightjacket. Empathy doesn’t give consumers the power to dictate design. Design thinking isn’t about diluting great design, it’s about empowering great choices.
Determining the key design elements that make a research project recognisable and engaging.
From the colour of a dress to revolutions - anything and everything seems to 'go viral'. Is there a science behind the phenomenon? Is it at all possible to predict virality?
Fusing sophisticated predictive analytics capabilities with marketing research story-telling mastery to offer cogent and compelling conclusions.