How is technology enabling the generation of insights? How researchers leverage technology to deliver better insights solutions?
In a world of growing data, it's time to embrace AI as a tool to free up market researchers to do what they do best - using intuition and expertise to extract deep human insights and provide real value.
Missed The Marketing Research and Intelligence Association’s (MRIA) event Roads on Autopilot this fall? Get caught up on the state of Canadian public opinion and legislation on self-driving vehicles in North America.
Demystifying AI and how can it be applied to marketing and research to generate insights and understand consumer behavior.
[Big Ideas Series] Explore the ethical adoption of artificial intelligence in market research.
What is the New Information Economy and how is it changing the future of market research? Find out how data can be used to embrace change and better connect with customers.
Learn 12 crucial tips to designing successful and engaging smartphone-based qualitative projects.
How is behavioral science changing the insights industry? Find out below, and join us for IIeX Behavior on November 7-8 in Chicago.
Learn about three technology trends that are changing the effectiveness of qualitative research and delivering actionable consumer insights.
What role does AI and automation have in solving the big "Why" questions for market researchers? Find out how these tools can challenge the status quo with ‚"Idea Meritocracy" and algorithmic decision making.
Machine learning is a buzzword in the industry. Brooke Patton explores how its adoption can help market researchers reduce timing and costs, and some of its challenges.