How is technology enabling the generation of insights? How researchers leverage technology to deliver better insights solutions?
AI is leading a digital transformation of marketing and marketing research, by helping to turn data into actionable insights, delighting consumers and improving efficiency.
Recent articles and conference talks have differing views on the role of market researchers when it comes to “action” coming from insights. This post argues for a balanced view of “action” without over-reaching.
The age of digital transformation is putting more control and choice into consumers hands, forcing companies to adapt or be left behind.
Advancements in technology, such as eye tracking, emotional analysis, and virtual reality, have the potential to provide a greater understanding of consumer behavior through accessible, cost-efficient techniques.
Sample automation is a great potential tool for improving survey processes. Many opportunities exist for dramatic improvement, and the industry needs to embrace them for the opportunity to be realized quickly.
Online customer experience can be improved through the use of AI-powered chatbots, leading to a significant win-win situation for the company, its employees, and most importantly, for its customers.
Most knowledge management systems cause more problems than they solve. Read KnowledgeHound's latest blog article to find out if it's time to ditch your system and invest in a new strategy.
A close look at the opportunity and hype around blockchain, potential applications, and emerging role in the market research industry.
[Big Ideas Series] Leveraging AI's ability to gain insights to test products and understand consumer behaviour with an objective, data-backed approach.
Blockchain will transform how digital marketers strategize and implement effective campaigns by providing visibility into data utilization and personal data protection.