How is technology enabling the generation of insights? How researchers leverage technology to deliver better insights solutions?
With IIeX North America 2019 now at a close, we look back on the key learnings from the event with Tom Ewing.
Trusting consumers to be honest with their experiences to yield truthful research results can be tricky. To avoid discrepancies, the secret may be to cut out the middle man.
A good list of sources about AI for market researchers of all levels of expertise is provided.
Predominant qualitative data collection methods are high-touch, time-consuming and consequently expensive. But now, AI-enabled chatbots are presenting opportunities to collect qualitative data at scale.
Having an app, making your community readily available to members, along with the additional benefits of studies, are keys to unleashing the true power of your community.
AI is enhancing both the hardware and software within mobile phones, with implications for both marketers and consumers.
AI can be used by brands to help improve relationships with consumers in many ways, including understanding their needs better, and aiding in retention.
Social media analytics appears to finally be on the path of exponential growth forecast for it. A number of reasons account for why growth has been slower than initially expected, and why growth is picking up now.
Voice Assistants were one of the most popular gifts of the holiday season. No longer just novelty gadgets for selecting music, many households are already completing voice-enabled purchases. What does this mean for FMCG? Is your brand ready for the voice revolution?
With the rise of technology, it's quicker and easier to outsource thinking to our phones, other people and the environment. This ‘cognitive offloading” affects how customers make choices.