How is technology enabling the generation of insights? How researchers leverage technology to deliver better insights solutions?
Sample automation is a great potential tool for improving survey processes. Many opportunities exist for dramatic improvement, and the industry needs to embrace them for the opportunity to be realized quickly.
Online customer experience can be improved through the use of AI-powered chatbots, leading to a significant win-win situation for the company, its employees, and most importantly, for its customers.
Most knowledge management systems cause more problems than they solve. Read KnowledgeHound's latest blog article to find out if it's time to ditch your system and invest in a new strategy.
A close look at the opportunity and hype around blockchain, potential applications, and emerging role in the market research industry.
[Big Ideas Series] Leveraging AI's ability to gain insights to test products and understand consumer behaviour with an objective, data-backed approach.
Blockchain will transform how digital marketers strategize and implement effective campaigns by providing visibility into data utilization and personal data protection.
Users love personalization. However, brands are struggling to build consumer trust in the midst of data privacy concerns. The solution would be the creation of smart devices that that can learn, process, and deliver without the need for a computing cloud.
Don't be fooled by the notion that algorithms are completely objective. The first step to resolving the issue of algorithmic bias is recognizing that it even exists.
[Big Ideas Series] Shifting the narrative landscape surrounding AI by using simple language and pragmatic messaging that aligns with the useful outcomes of AI-enhanced products used today.
Utilizing VR to fully engage research participants’ senses in the testing experience to garner higher-quality insights.