How is technology enabling the generation of insights? How researchers leverage technology to deliver better insights solutions?
The age of digitization has been spurred as Gen Zer's are moving into teenhood. A study into Gen Z to gather and socialize data on the opinions, attitudes, and habits of the "Digital Natives" found some surprising results.
What do fashion industry brick and mortar brands need to do to survive the dawn of the new fashion-tech revolution? The future of fashion is evolving to change the perception of the in-store experience.
Twitter has become a hub for news and social interactions in the modern age. Regulations around what is allowed to be posted and what is not bring up concerns around private data, censorship, and the right to free speech.
Protecting personal data feels nearly impossible in today's online world. As a market researcher, its more important than ever to establish a system of trust with consumers, to manage the collection and use of data in an ethical way.
Keeping clients happy is often times more complicated than offering the simplest technology solutions. John Bird details the importance of human connection.
The click farms of the market research industry have been uncovered - distributed survey farms. Ofir Pasternak explains the process, from the first occurrence of fraudulent activity to its source, the extent of the problem and how to avoid its reoccurrence.
New technology vendors pop up every day offering CMO’s marketing automation tools that promise ‘smart data’ and improved analytics. For researchers, these emerging technologies can provide new opportunities to provide services and expertise that augments this data.
Telehealth is a buzzing topic, with changes constantly happening in healthcare technology. But what does that entail for market research?
Amy Knowles details the challenges and opportunities in an AI world, citing the success of Best Buy in delivering superior and responsive customer experiences.
With IIeX North America 2019 now at a close, we look back on the key learnings from the event with Tom Ewing.