Dynata: One Company. More Data. More insights. More results.

Topic: Technology

How is technology enabling the generation of insights? How researchers leverage technology to deliver better insights solutions?

Telehealth – Crucial Considerations

Telehealth is a buzzing topic, with changes constantly happening in healthcare technology. But what does that entail for market research?

Chris Rife and Joanne French

The Robots are Coming – Look Busy!

Amy Knowles details the challenges and opportunities in an AI world, citing the success of Best Buy in delivering superior and responsive customer experiences.

Amy Knowles

Five Big Themes From IIeX 2019

With IIeX North America 2019 now at a close, we look back on the key learnings from the event with Tom Ewing.

Tom Ewing

Taking Consumers off the Hot Seat: Inclusive Data Collection for True Usage

Trusting consumers to be honest with their experiences to yield truthful research results can be tricky. To avoid discrepancies, the secret may be to cut out the middle man.

Joe Belechak

AI for Ordinary Folks

A good list of sources about AI for market researchers of all levels of expertise is provided.

Kevin Gray

Using AI to Conduct Qualitative Interviews is Faster, Less Expensive and Viable

Predominant qualitative data collection methods are high-touch, time-consuming and consequently expensive. But now, AI-enabled chatbots are presenting opportunities to collect qualitative data at scale.

Laura Craig

Communities: There’s An App For That!

Having an app, making your community readily available to members, along with the additional benefits of studies, are keys to unleashing the true power of your community.

Dan Fleetwood

How AI is Transforming Mobile Technology

AI is enhancing both the hardware and software within mobile phones, with implications for both marketers and consumers.

Ralf Llanasas

3 Successful Ways How to Use AI For Your Company

AI can be used by brands to help improve relationships with consumers in many ways, including understanding their needs better, and aiding in retention.

Becky Holton

Social Analytics Traction… At Last

Social media analytics appears to finally be on the path of exponential growth forecast for it. A number of reasons account for why growth has been slower than initially expected, and why growth is picking up now.

Michalis Michael