How is technology enabling the generation of insights? How researchers leverage technology to deliver better insights solutions?
Predominant qualitative data collection methods are high-touch, time-consuming and consequently expensive. But now, AI-enabled chatbots are presenting opportunities to collect qualitative data at scale.
Having an app, making your community readily available to members, along with the additional benefits of studies, are keys to unleashing the true power of your community.
AI is enhancing both the hardware and software within mobile phones, with implications for both marketers and consumers.
AI can be used by brands to help improve relationships with consumers in many ways, including understanding their needs better, and aiding in retention.
Social media analytics appears to finally be on the path of exponential growth forecast for it. A number of reasons account for why growth has been slower than initially expected, and why growth is picking up now.
Voice Assistants were one of the most popular gifts of the holiday season. No longer just novelty gadgets for selecting music, many households are already completing voice-enabled purchases. What does this mean for FMCG? Is your brand ready for the voice revolution?
With the rise of technology, it's quicker and easier to outsource thinking to our phones, other people and the environment. This ‘cognitive offloading” affects how customers make choices.
How technologies like mixed reality, VR/AR, robotics, and blockchain can be leveraged to engage and empower end-users and patients to meet Canada’s healthcare challenges.
There is an increasing need for quick service restaurants to stand out in food delivery apps to get to the top and stay there.
Blockchain is transforming many industries, and it is about to do the same in market research. Lenny Murphy explains why.