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Topic: Technology

How is technology enabling the generation of insights? How researchers leverage technology to deliver better insights solutions?

Technology vs Relationships: The Struggle is Real

Keeping clients happy is often times more complicated than offering the simplest technology solutions. John Bird details the importance of human connection.

John Bird

Market Research Fraud – Distributed Survey Farms Exposed

The click farms of the market research industry have been uncovered - distributed survey farms. Ofir Pasternak explains the process, from the first occurrence of fraudulent activity to its source, the extent of the problem and how to avoid its reoccurrence.

Ofir Pasternak

Why Researchers Should Care about Marketing Technology

New technology vendors pop up every day offering CMO’s marketing automation tools that promise ‘smart data’ and improved analytics. For researchers, these emerging technologies can provide new opportunities to provide services and expertise that augments this data.

Lisa Horwich

Telehealth – Crucial Considerations

Telehealth is a buzzing topic, with changes constantly happening in healthcare technology. But what does that entail for market research?

Chris Rife and Joanne French

The Robots are Coming – Look Busy!

Amy Knowles details the challenges and opportunities in an AI world, citing the success of Best Buy in delivering superior and responsive customer experiences.

Amy Knowles

Five Big Themes From IIeX 2019

With IIeX North America 2019 now at a close, we look back on the key learnings from the event with Tom Ewing.

Tom Ewing

Taking Consumers off the Hot Seat: Inclusive Data Collection for True Usage

Trusting consumers to be honest with their experiences to yield truthful research results can be tricky. To avoid discrepancies, the secret may be to cut out the middle man.

Joe Belechak

AI for Ordinary Folks

A good list of sources about AI for market researchers of all levels of expertise is provided.

Kevin Gray

Using AI to Conduct Qualitative Interviews is Faster, Less Expensive and Viable

Predominant qualitative data collection methods are high-touch, time-consuming and consequently expensive. But now, AI-enabled chatbots are presenting opportunities to collect qualitative data at scale.

Laura Craig

Communities: There’s An App For That!

Having an app, making your community readily available to members, along with the additional benefits of studies, are keys to unleashing the true power of your community.

Dan Fleetwood