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Topic: Technology

How is technology enabling the generation of insights? How researchers leverage technology to deliver better insights solutions?

Is Gen Z Fearful of the Increasingly Digital Age?

The age of digitization has been spurred as Gen Zer's are moving into teenhood. A study into Gen Z to gather and socialize data on the opinions, attitudes, and habits of the "Digital Natives" found some surprising results.

Emily Coughlin

How Technology is Changing the Fashion Industry

What do fashion industry brick and mortar brands need to do to survive the dawn of the new fashion-tech revolution? The future of fashion is evolving to change the perception of the in-store experience.

Simran Sethi

The Right To Be Wrong

Twitter has become a hub for news and social interactions in the modern age. Regulations around what is allowed to be posted and what is not bring up concerns around private data, censorship, and the right to free speech.

Michael Priem

Based in Blockchain – Building an Ecosystem of Trust

Protecting personal data feels nearly impossible in today's online world. As a market researcher, its more important than ever to establish a system of trust with consumers, to manage the collection and use of data in an ethical way.

Paul Neto

Technology vs Relationships: The Struggle is Real

Keeping clients happy is often times more complicated than offering the simplest technology solutions. John Bird details the importance of human connection.

John Bird

Market Research Fraud – Distributed Survey Farms Exposed

The click farms of the market research industry have been uncovered - distributed survey farms. Ofir Pasternak explains the process, from the first occurrence of fraudulent activity to its source, the extent of the problem and how to avoid its reoccurrence.

Ofir Pasternak

Why Researchers Should Care about Marketing Technology

New technology vendors pop up every day offering CMO’s marketing automation tools that promise ‘smart data’ and improved analytics. For researchers, these emerging technologies can provide new opportunities to provide services and expertise that augments this data.

Lisa Horwich

Telehealth – Crucial Considerations

Telehealth is a buzzing topic, with changes constantly happening in healthcare technology. But what does that entail for market research?

Chris Rife and Joanne French

The Robots are Coming – Look Busy!

Amy Knowles details the challenges and opportunities in an AI world, citing the success of Best Buy in delivering superior and responsive customer experiences.

Amy Knowles

Five Big Themes From IIeX 2019

With IIeX North America 2019 now at a close, we look back on the key learnings from the event with Tom Ewing.

Tom Ewing