How is technology enabling the generation of insights? How researchers leverage technology to deliver better insights solutions?
Blockchain is transforming many industries, and it is about to do the same in market research. Lenny Murphy explains why.
Cybersecurity threats abound; defenses against them need to be constantly monitored and updated.
Well-organized hackathons empower pioneers in the world of technology. CryptoChicks is a hackathon with the mission to grow the professional and leadership potential of women in blockchain technology.
New software developments have the potential to facilitate things such as campaign analytics and driver analysis of panel data, cutting time and effort required dramatically.
How a wool industry is applying machine intelligence for real-time analysis to answer questions about their consumer market.
AI is leading a digital transformation of marketing and marketing research, by helping to turn data into actionable insights, delighting consumers and improving efficiency.
Recent articles and conference talks have differing views on the role of market researchers when it comes to “action” coming from insights. This post argues for a balanced view of “action” without over-reaching.
The age of digital transformation is putting more control and choice into consumers hands, forcing companies to adapt or be left behind.
Advancements in technology, such as eye tracking, emotional analysis, and virtual reality, have the potential to provide a greater understanding of consumer behavior through accessible, cost-efficient techniques.
Sample automation is a great potential tool for improving survey processes. Many opportunities exist for dramatic improvement, and the industry needs to embrace them for the opportunity to be realized quickly.