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Topic: Technology

How is technology enabling the generation of insights? How researchers leverage technology to deliver better insights solutions?

Do You Have Sound Cues?

Voice Assistants were one of the most popular gifts of the holiday season. No longer just novelty gadgets for selecting music, many households are already completing voice-enabled purchases. What does this mean for FMCG? Is your brand ready for the voice revolution?

Agathe Caron

Offloading Cognition: The New Behavioral Science Approach to Winning Customers

With the rise of technology, it's quicker and easier to outsource thinking to our phones, other people and the environment. This ‘cognitive offloading” affects how customers make choices.

Jason Martuscello

Driving the Future of Digital Health 2018

How technologies like mixed reality, VR/AR, robotics, and blockchain can be leveraged to engage and empower end-users and patients to meet Canada’s healthcare challenges.

Eileen McPhee

Enabling Unilever’s Consumer-Centric Strategy

Unilever partnered with Discuss.io to garner voice of consumer insights and keep these at the forefront of their decision-making process.

Zach Simmons

It’s Time To Believe The Hype On Blockchain

Blockchain is transforming many industries, and it is about to do the same in market research. Lenny Murphy explains why.

Leonard Murphy

How Are We Keeping Consumer Data Safe?

Cybersecurity threats abound; defenses against them need to be constantly monitored and updated.

Amanda Peterson

What is a Hackathon?

Well-organized hackathons empower pioneers in the world of technology. CryptoChicks is a hackathon with the mission to grow the professional and leadership potential of women in blockchain technology.

Audrey Nesbitt

Artificial Intelligence and the Future of Marketing Analytics

New software developments have the potential to facilitate things such as campaign analytics and driver analysis of panel data, cutting time and effort required dramatically.

Michael Wolfe

Knitting Narratives: How the Planet Values Wool

How a wool industry is applying machine intelligence for real-time analysis to answer questions about their consumer market.

Dave McCaughan