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Shopper Intelligence

Topic: Technology

How is technology enabling the generation of insights? How researchers leverage technology to deliver better insights solutions?

It’s Time To Believe The Hype On Blockchain

Blockchain is transforming many industries, and it is about to do the same in market research. Lenny Murphy explains why.

Leonard Murphy

How Are We Keeping Consumer Data Safe?

Cybersecurity threats abound; defenses against them need to be constantly monitored and updated.

Amanda Peterson

What is a Hackathon?

Well-organized hackathons empower pioneers in the world of technology. CryptoChicks is a hackathon with the mission to grow the professional and leadership potential of women in blockchain technology.

Audrey Nesbitt

Artificial Intelligence and the Future of Marketing Analytics

New software developments have the potential to facilitate things such as campaign analytics and driver analysis of panel data, cutting time and effort required dramatically.

Michael Wolfe

Knitting Narratives: How the Planet Values Wool

How a wool industry is applying machine intelligence for real-time analysis to answer questions about their consumer market.

Dave McCaughan

How AI Can Amplify Your Marketing

AI is leading a digital transformation of marketing and marketing research, by helping to turn data into actionable insights, delighting consumers and improving efficiency.

Maor Daniel

It Was the Best of Times

Recent articles and conference talks have differing views on the role of market researchers when it comes to “action” coming from insights. This post argues for a balanced view of “action” without over-reaching.

Steve Needel, PhD

What Does a Digitally Transformed Insights Department Really Look Like?

The age of digital transformation is putting more control and choice into consumers hands, forcing companies to adapt or be left behind.

Adam Froman & Steve Mast

Technology That May One Day Impact Market Research

Advancements in technology, such as eye tracking, emotional analysis, and virtual reality, have the potential to provide a greater understanding of consumer behavior through accessible, cost-efficient techniques.

Brooke Patton

10 Ways Sample Companies Should be Using Automation

Sample automation is a great potential tool for improving survey processes. Many opportunities exist for dramatic improvement, and the industry needs to embrace them for the opportunity to be realized quickly.

JD Deitch