Everything about the methods, approaches, techniques, and processes used in market research. Traditional vs. new. What works? What doesn’t?
Category management is not a new idea, but is it something the industry should return to for shopper marketing?
In the latest edition of Data Visualization Best Practices with Tim Bock, learn how to create different types of online dashboards. Eight types of online dashboards are highlighted, including examples, to assist you in choosing the right approach for your next dashboard.
Find out how to conduct successful research in Latin America with this guide to navigating the region.
In this Monthly Dose of Design, learn how to apply design principles to discussion guides.
How do you find interesting insights? Change the focus from consumer insights to human insights and take into account life experiences and aspirational identity of the whole person.
Correspondence analysis can be used to visualize a complex table of results as a much simpler chart. This post describes how correspondence analysis works and how to interpret the results.
Learn how to create layered data visualizations using R in this week's blog with Tim Bock.
New to design? We're bringing back the Monthly Dose of Design series. Get caught up with the fundamentals for market researchers and make your work stand out.
Brand maps show which brands compete with which other brands, but can be difficult to understand. Tim Bock shares an alternative output to brand maps, the moonplot.
Tim Bock of Displayr shares best practices for utilizing bubble charts for clear data visualization in correspondence analysis.