Everything about the methods, approaches, techniques, and processes used in market research. Traditional vs. new. What works? What doesn’t?
This month's Data Visualization Best Practices with Tim Bock is here! Find out how to add sparklines to a line chart with multiple series of data to improve readability and interpretation.
The market research industry is changing. Find out the top five ways MR firms are overcoming challenges from this shift.
Learn the basics of the Shapley Value, a solution concept in cooperative game theory, and then explore its most common uses in market research.
With the drive for speed in research, are you sacrificing getting quality respondents?
Category management is not a new idea, but is it something the industry should return to for shopper marketing?
In the latest edition of Data Visualization Best Practices with Tim Bock, learn how to create different types of online dashboards. Eight types of online dashboards are highlighted, including examples, to assist you in choosing the right approach for your next dashboard.
Find out how to conduct successful research in Latin America with this guide to navigating the region.
In this Monthly Dose of Design, learn how to apply design principles to discussion guides.
How do you find interesting insights? Change the focus from consumer insights to human insights and take into account life experiences and aspirational identity of the whole person.
Correspondence analysis can be used to visualize a complex table of results as a much simpler chart. This post describes how correspondence analysis works and how to interpret the results.