Everything about the methods, approaches, techniques, and processes used in market research. Traditional vs. new. What works? What doesn’t?
What Practices Enhance Insight Productivity? An environment that encourages and rewards curiosity and creativity; Immersion and Synthesis; Collaboration; Storytelling; and Ownership. A researcher’s job doesn’t end when the presentation is finished
Consumer anthropology to be the merging of science (anthropology, sociology, semiotics) and art (storytelling) toward helping those who create products and culture understand and connect with those who consume it. Story is what communicates culture.