Everything about the methods, approaches, techniques, and processes used in market research. Traditional vs. new. What works? What doesn’t?
Find out how Verizon uses of consumer data to guide product launches in this interview of data scientist Jingjing Cannon.
A quantitative eye tracking study that proved a part of La Croix’s success is attributed to its ability to stand out on the shelf from other brands.
Behavioural science offers a realistic understanding of human behaviour through an empirical process with the potential to change consumer journeys and user-experiences are designed.
What's the Question? with Durk Bosma is back with a new approach to the old idea of ethnography for understanding people's basic beliefs and their real life behavior.
[Big Ideas Series] Market researchers need to to supplement emerging technical skills with a wider appreciation of the whole process of information handling for successful product innovation.
In cut-throat markets, businesses need an updated behavioral framework that focuses on the power of the subconscious. How do we revolutionize our insights?
[Big Ideas Series] By applying a few fundamental shifts in mindset and the way we approach our research design and execution, we can achieve a greater respondent engagement.
[Big Ideas Series] Market Research focuses today on testing ads and providing cues on what to do better next time. Often this is too late. Wouldn’t it be better to inform marketing and creatives about evidence before any creative work had been produced?
[Big Ideas Series] Add culture back into market research through a measurable definition of common understandings and shared expectations.
Overview of how Nate Silver built his probabilistic model, what his results mean and how to use them going forward for predicting elections.