Everything about the methods, approaches, techniques, and processes used in market research. Traditional vs. new. What works? What doesn’t?
The act of uncovering consumer insights is a craft that includes a set of tool and techniques, which can be learned and used to develop your insight generation skills, but this craft is slowly getting lost, or worse delegated to machines.
A Promoter of NPS would contend that NPS is a simple pathway to customer centricity. However, simplicity is not a substitute for science. Longitudinal analysis of 30 data sets over seven years, revealed NPS was an inferior lead indicator of market share.
Are you making the most of the extended team you earn when you bring in a technology provider? Start capitalizing on changes in the client's role spurred by the advancement of technology.
Sharing their key takeaways from piloting blockchain-based surveys, Innovation Atelier discusses how blockchain will revolutionize the insights industry.
The nuances of customer value in a B2B setting are explained in a framework, looking into processes outside of just product to understand the customer experience.
No one wants to disappear into the crowd. Ron Sellers provides commentary and tips on best email practices for salespeople in the market research industry, so your emails don't end up in the spam folder.
The value of storytelling in presenting data is well-known and accepted, but how do we do so effectively? May's Dose of Design details the four stages of effective data storytelling.
Can over-simplification cause complications? Stephan Teuber gives a strong case for the value of opting out of standardization in the fight for quality research.
A helpful set of guidelines to help in navigating research projects requiring HIPAA compliance.
Susan Schwartz McDonald gives a thought-provoking and provocative take on where the insights industry needs change.