Everything about the methods, approaches, techniques, and processes used in market research. Traditional vs. new. What works? What doesn’t?
Statistical and conceptual models are inherently limited. Market researchers need to turn to true experiments with control groups to really understand causality.
Using "Design Thinking" to remove the separation between the creative and research process for insights teams leads to lower knowledge loss and greater consumer centricity.
Visualizations can summarize patterns that are commonly hidden in a simulator, allowing users of conjoint analysis to gain insight into the key ways that preferences in a market vary.
Qualitative research has long played second fiddle to quantitative studies. However, that's beginning to change. More researchers are turning away from massive surveys and are embracing the power of actual conversations.
Agile market research has been around for quite some time now. Five common misconceptions of agile market research that may be preventing full adoption are explored.
Leveraging behavioral science allows insights to become actionable, enabling real behavior change. Here are three simple steps to apply a scientifically rigorous approach to online quantitative market research.
Using games within a research methodology allows us to better understand implicit and system 1 thinking. Here are foundational concepts for designing a game that engages players and reveals what they're thinking.
Researchers need to confront the growing lack of representativeness of online sample, and move to new approaches. A new alternative sampling method is discussed for mobile surveys which promises better representativity.
Technology is both a friend and an enemy when it comes to the problem of sample fraud. There are steps that can be taken to combat this problem, but all parties must demand that they are implemented.
Segmentation combined with attribution helps marketers evaluate the highest value touchpoints, leading to optimized budgets and expanded reach.