Everything about the methods, approaches, techniques, and processes used in market research. Traditional vs. new. What works? What doesn’t?
Creating a digital platform to enable new research methodologies is a great way to easily onboard research participants. In this article, Emma and Nicholas provide tips on keeping the process simple and effective through design.
Take a glimpse inside the crystal ball, or rather into the world of predictive analytics. A useful guide to predictive modeling and analytics, along with three instructional videos for support.
In a fictional letter to her grandmother, Natacha Dagneaud explains the complex topic of artificial intelligence. She whittles the nuances of AI down to an understandable and enjoyable read - easy enough for even a grandmother.
Innovation starts with a solid team, but how do we get there? Amanda Hurlbutt details the importance of L&D programs to extend your team's abilities and to keep improving.
The act of uncovering consumer insights is a craft that includes a set of tool and techniques, which can be learned and used to develop your insight generation skills, but this craft is slowly getting lost, or worse delegated to machines.
A Promoter of NPS would contend that NPS is a simple pathway to customer centricity. However, simplicity is not a substitute for science. Longitudinal analysis of 30 data sets over seven years, revealed NPS was an inferior lead indicator of market share.
Are you making the most of the extended team you earn when you bring in a technology provider? Start capitalizing on changes in the client's role spurred by the advancement of technology.
Sharing their key takeaways from piloting blockchain-based surveys, Innovation Atelier discusses how blockchain will revolutionize the insights industry.
The nuances of customer value in a B2B setting are explained in a framework, looking into processes outside of just product to understand the customer experience.
No one wants to disappear into the crowd. Ron Sellers provides commentary and tips on best email practices for salespeople in the market research industry, so your emails don't end up in the spam folder.