What is the direction in which market research is developing and changing? What do we need to be paying attention to?
The term used to describe a sequence of earthquakes is a swarm. That’s a pretty good descriptor for the collection of seismic changes affecting market research. There’s no single quake that’s off the Richter Scale, but rather a swarm of tremors.
The old forms of mass broadcast do not give consumers sufficient information. Individuals are increasingly used to interacting with content, rather than passively receiving messages. Individuals are not content with being told something.